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OBELAB: The fNIRS Dark Horse
A 15-person team generating $3.8M in revenue in a niche neurotech market
While neurotech giants chase AI hype, OBELAB quietly dominates the portable fNIRS market with a laser focus on research-grade hardware. This isn't a startup burning cash on marketing—it's a precision instrument company with $3.8M in revenue and a lean 15-person team.
"In a market dominated by $50K+ lab systems, OBELAB proves portability doesn't mean compromise."
The Academic Sweet Spot
OBELAB's traffic reveals a fascinating pattern: 82.4% comes from undefined regions, suggesting a strong Asian academic presence. The keyword '오비이랩' (110 monthly searches) confirms Korean market dominance, while 'obelab 튜토리얼' (120 searches) shows users actively seeking implementation guidance. This isn't consumer tech—it's a tool for researchers who need reliable data without lab infrastructure.
The Bootstrap Playbook
With 15 employees generating $3.8M, OBELAB achieves $253K revenue per employee—exceptional for hardware. No funding rounds listed means they've likely bootstrapped or taken minimal external capital. Their tech stack (jQuery, Tailwind, Bootstrap) suggests pragmatism over flashiness. They're not building for investors; they're building for researchers who need devices that work.
The 3,952 monthly visits seem modest until you realize this is a specialized B2B hardware play. In fNIRS—a market dominated by giants like NIRx and Artinis—OBELAB carved a niche by focusing on portability and accessibility. Their keyword strategy reveals intent: 'nirs' (3,340 searches) captures broad interest, while '전두엽 기능' (270 searches) targets specific prefrontal cortex research applications.
- Revenue-per-employee ratio of $253K (top tier for hardware)
- Strong organic presence (47%) despite technical niche
- Korean market dominance with global research appeal
- Bootstrapped or lightly funded—profitability likely achieved
OBELAB is the anti-hype neurotech company
They're not selling dreams—they're selling portable fNIRS systems that generate real revenue from real researchers. In an industry obsessed with valuation, they've built something more valuable: a sustainable business.
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OBELAB | fNIRS devices | Portable NIRS system
OBELAB offers high-resolution portable fNIRS (functional near-infrared spectroscopy) system for universities, research institutions and companies.
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About obelab.com
OBELAB offers high-resolution portable fNIRS (functional near-infrared spectroscopy) system for universities, research institutions and companies.
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obelab.com uses 9 technologies across their website including YouTube Embed, PHP, jsDelivr, and more.
Video
YouTube Embed
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PHP
CDN
jsDelivr
Analytics & Marketing
Google Tag Manager
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, Swiper, jQuery
Traffic & Audience
obelab.com receives approximately 4.0K monthly visitors and ranks #3,843,679 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:33 on the site.
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