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observablehq.com

13 technologies
VerifiedVisit447.7K/mo$8M6013 Tech25 Leads
Deep Dive

Observable: The Notebook-First Data Empire

How a D3.js spin-out built a $7.8M visual analytics platform with 4.5M backlinks

Observable isn't just another charting library—it's a complete reimagining of how data professionals collaborate. Born from the creator of D3.js, this platform transforms static reports into living, explorable datasets where code, data, and visualization coexist.

$7.8M
Annual Revenue
447K
Monthly Visits
4.5M
Backlinks (SEO Moat)
60
Employees

"Observable didn't just build a visualization tool—they built an entire data workflow ecosystem that makes Excel look like a calculator from 1985."

The Creator's Legacy

Mike Bostock, D3.js creator, didn't stop at building the world's most powerful visualization library. He recognized the real bottleneck: data scientists and analysts waste 80% of their time moving data between tools. Observable's notebook-first approach eliminates this friction by letting code, data, and charts live in the same reactive environment. Every cell automatically updates when dependencies change—no more manual refreshes or broken pipelines.

The Viral Growth Engine

With 42% organic traffic and 4.5M backlinks, Observable has built an SEO fortress that competitors can't touch. Their content strategy is brilliant: every notebook is a potential search result. 'Observable Plot' alone drives 910 monthly searches, while niche queries like 'independent y scale facet observable plot' capture long-tail traffic that traditional BI tools ignore. This isn't accidental—it's a platform where users create the very content that drives new users.

The platform's secret sauce is its reactive programming model. Unlike Tableau or Power BI where you're locked into drag-and-drop interfaces, Observable lets you write JavaScript that automatically re-executes when inputs change. This creates a virtuous cycle: power users build complex dashboards, share them publicly, and those notebooks become marketing assets that attract developers frustrated with traditional tools' limitations.

  • Reactive programming model eliminates manual refresh workflows
  • Public notebook sharing creates organic SEO content at scale
  • D3.js heritage attracts developers who've outgrown Chart.js
  • Collaboration is built-in, not bolted-on like enterprise BI tools
No traditional enterprise sales team
Developer-first with code-first philosophy
Not optimized for non-technical users
Public sharing drives 42% organic traffic
Limited pre-built dashboard templates
Reactive architecture enables complex interactivity

Observable is the GitHub of Data Visualization

While Tableau sells dashboards, Observable sells collaboration—and that's why it's winning the developer mindshare

What tech stack does Observablehq use?

27 detected
Security1
Error Tracking1
Cloud & Hosting1
Analytics & Marketing2
Performance1
Web Standards1
UI Libraries2
Frontend Frameworks1
Tracking & Analytics14
L
LinkedIn Insight Tag
G
Google Analytics
M
Microsoft Clarity
R
Reddit Pixel
G
Google Tag Manager
M
Microsoft Clarity
L
LinkedIn Insight Tag
R
Reddit
G
Google APIs
L
LinkedIn
S
Sentry
G
Google Analytics
B
Bing
G
Google Static

How much traffic does Observablehq get?

Traffic & Engagement

259.0K
Monthly Visits
-34.8%
3.2
Pages/Visit
8:10
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend-20%
321.7K
Oct 2025
Oct
396.9K
Nov 2025
Nov
259.0K
Dec 2025
Dec

Rankings

#147,950
Global Rank
#105,585
United States Rank
Computer Software and Development
Category

Backlinks & Authority

4.5M
Backlinks
15.1K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend+67%
2.7M
Jul 2025
Jul
3.4M
Aug 2025
Aug
3.7M
Sep 2025
Sep
4.1M
Oct 2025
Oct
4.4M
Nov 2025
Nov
4.5M
Dec 2025
Dec

Search Traffic

Organic
45.4K

Top Organic Keywords

#1observable
5,400 vol7.1%
#4d3
27,100 vol3.5%
#1observablehq
480 vol2.0%
#1radial graph
2,900 vol2.0%
#1observable plot
320 vol1.4%

Where is Observablehq's audience located?

🇺🇸United States24.9%
🇬🇧United Kingdom8.2%
🇮🇳India5.5%
🇩🇪Germany4.9%
🇫🇷France4.9%

Who competes with Observablehq?

Device Distribution

Desktop82.9%
Mobile17.1%

What keywords does Observablehq rank for?

5 keywords
1observable4.7K vol$10.15
2observable plot910 vol$1.39
3independent y scale facet observable plot160 vol
4mongoid generator530 vol
5observable notebooks300 vol

How is Observablehq's SEO?

Open Graph Image

OG Image preview
og:image

https://static.observablehq.com/assets/marketing/meta/og-image-250804.png

Meta Tags

title64 chars

Observable | The modern data visualization platform | Observable

description120 chars

Observable is an all-in-one platform for data visualization with tools for developers, data analysts, and collaborators.

H1 Tags

h1The modern data visualization platform
h1One platform purpose-built for visualizing data and insights

Schema Types

WebSite

What is Observablehq's revenue?

$8M
Annual Revenue
60
36%
Employees
$131K
Revenue/Employee
San Francisco, United States
Headquarters

Who works at Observablehq?

Loading leads...

What do customers think of Observablehq?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Observablehq

What is Observablehq's Revenue?
Observablehq generates approximately $8M in annual revenue. With 60 employees, that's $130,500 per employee.
What does Observablehq do?
Observable is an all-in-one platform for data visualization with tools for developers, data analysts, and collaborators.
How fast is Observablehq growing?
Observablehq has declined by 34.8% in the last 6 months according to traffic data. employee count has changed by 36% year over year.
How do people interact with Observablehq?
When visiting Observablehq, visitors view an average of 3.2 pages per visit, and spend around 8:10 on the site, and the bounce rate is 56.5%.
How do people find Observablehq?
213.5K people (82%) visit Observablehq directly. 45.4K (18%) find them through organic search.
Who uses Observablehq?
Observablehq's top market is United States with 64.4K visitors (24.9%). United Kingdom is 2nd with 21.3K (8.2%). India is 3rd with 14.3K (5.5%).
What technologies does Observablehq use?
Observablehq uses 13 technologies across their website including Security, Error Tracking, Cloud & Hosting. Key technologies include HSTS, Sentry, Cloudflare.
Who are Observablehq's competitors?
Observablehq's main competitors include Promise. These companies operate in similar markets and compete for the same customer base.

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How to contact Observablehq?

What are Observablehq's key pages?

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About observablehq.com

Observable is an all-in-one platform for data visualization with tools for developers, data analysts, and collaborators.

Company Overview

observablehq.com
Website
computers_electronics_and_technology
Industry
#113,763
Global Rank
447.7K
Monthly Visitors
13
Technologies
25+
Employees

Contact observablehq.com

Technology Stack

observablehq.com uses 13 technologies across their website including HSTS, Sentry, Cloudflare, and more.

Security

HSTS

Error Tracking

Sentry

Cloud & Hosting

Cloudflare

Advertising

LinkedIn Insight Tag

Analytics & Marketing

Clarity, Google Analytics

Performance

Lazy Loading

Traffic & Audience

447.7K
Monthly Visits
49%
Bounce Rate
2.4
Pages/Visit
1:42
Avg. Duration

observablehq.com receives approximately 447.7K monthly visitors and ranks #113,763 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:42 on the site.

The majority of observablehq.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is observablehq.com?
Observable is an all-in-one platform for data visualization with tools for developers, data analysts, and collaborators.
How much does observablehq.com cost?
You can view observablehq.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does observablehq.com use?
observablehq.com uses 13 technologies including HSTS, Sentry, and 7 more. View the full tech stack analysis above.
How do I contact observablehq.com?
You can contact observablehq.com via email at [email protected].
What are observablehq.com's social media accounts?
observablehq.com is active on github, twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is observablehq.com hiring?
Check observablehq.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is observablehq.com?
observablehq.com receives approximately 447.7K monthly visitors and ranks #113,763 globally.

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This page provides publicly available information about observablehq.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit observablehq.com directly at https://observablehq.com.