While national media giants chase clicks, Ocala.com quietly dominates Marion County with 469,000 monthly visits and $7.5M in revenue—a testament to the enduring power of hyperlocal journalism in the digital age.

"In an era of news deserts, Ocala.com proves local coverage isn't dying—it's just getting smarter about its audience."

The tech stack tells a story of modernization within constraints. They're using Tailwind CSS and Bootstrap alongside enterprise tools like Zendesk and OneTrust—balancing agility with compliance. The presence of Amazon S3 and DoubleClick Floodlight shows they're scaling infrastructure while monetizing traffic, yet the lack of a public social profile suggests they're not chasing vanity metrics. Their revenue per employee ($86K) is healthy for local media, indicating sustainable operations rather than growth-at-all-costs.

• Direct traffic dominance (55%) signals brand loyalty over algorithm dependence
• Hyperlocal keyword ownership creates defensible moat against national competitors
• 87-person team efficiently generates $7.5M revenue in niche market
• 434K backlinks establish domain authority that's nearly impossible to replicate