ocean-saver.com
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OceanSaver: The £5M Bet on Cleaning Up
How a 16-person team is disrupting the UK cleaning market with drops, not plastic
While Clorox and Unilever fight over shelf space, OceanSaver is quietly weaponizing TikTok and venture capital to make plastic cleaning bottles obsolete. They've raised $6.5M to prove that concentrated, ocean-safe formulas aren't just a niche—they're the future.
"OceanSaver isn't selling cleaning products—they're selling a plastic-free subscription habit disguised as eco-guilt absolution."
The Dropship Model
With 23,777 monthly visits split evenly between organic (44%) and direct (43%) traffic, OceanSaver has cracked the code on repeatable e-commerce. Their 4.3/5 Trustpilot rating across 278 reviews suggests they're converting one-time buyers into subscribers. The real moat? A TikTok presence (@oceansaverdrops) that turns chemical-free cleaning into viral content.
Product-Market Fit
Their keyword strategy reveals a focused assault on high-intent queries: 'ocean saver' (370 volume), 'oceansaver toilet cleaner drops' (180), and 'ocean saver kitchen degreaser' (140). This isn't broad brand building—it's surgical extraction of customers actively searching for plastic-free alternatives. The 16-person team is punching way above their weight class.
The tech stack tells its own story: jQuery, Tailwind CSS, and PWA capabilities suggest a pragmatic, conversion-optimized Shopify build rather than a vanity engineering project. They're not burning cash on custom dev—they're focused on shipping drops and acquiring customers.
- Plant-based, non-toxic formulas targeting the 'child & pet friendly' safety angle
- Concentrated drops that eliminate plastic bottle waste (their core value prop)
- Full SKU range: kitchen, dishwashing, laundry, and toilet cleaners
- UK-first strategy with global expansion potential baked into the brand
The Verdict: A £50M Exit in Play?
With $6.5M raised and $1.4M in revenue, OceanSaver is at the inflection point where DTC brands either scale to £10M+ ARR or stall. Their 16-person efficiency and social-first acquisition suggest they're built for the former.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0020/0966/1513/files/oceansaver-blue.png?height=628&pad_color=ffffff&v=1614303462&width=1200
Meta Tags
Eco Friendly Cleaning Products | OceanSaver
OceanSaver® - Concentrated plant based, non toxic, child & pet friendly UK eco cleaning products. A range of eco friendly cleaning sprays, dishwashing products and laundry products that are ocean safe.
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Reviews (20)
Absolutely great company and products
Absolutely great company and products
Love them
These dishwasher pods have been fantastic. They dissolve completely, leave no residue and my glasses come out crystal clear every time. Even tough, baked‑on dishes are spotless without any pre‑rinsing. The scent is light and fresh, not overpowering. Great value for the quality.
The whole ethos behind these products…
The whole ethos behind these products is amazing. Everything about them is environmentally friendly. No plastic in sight. All at very good prices too. Thank you Ocean Saver
Great Customer Service from Ocean…
Great Customer Service from Ocean Saver. I’ve been a customer for a few years now and with all the use of using the same bottle, the spray nozzle didn’t work as well as it should. Straight away, I was sent a lovely new replacement absolutely free of charge and tracked just like all my other orders so I knew when it was arriving. Thanks Loraine at Customer Sevices. Lovely to deal with. Great company with excellent service.
Excellent products!
We have been using Ocean Saver for a while now and I can genuinely say, as a family of 6 (that generates a lot of dishes and laundry!) that their products really do work so well! Also, the customer service is great. They never fail to help resolve any issues you have and respond promptly to queries.
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About ocean-saver.com
OceanSaver® - Concentrated plant based, non toxic, child & pet friendly UK eco cleaning products. A range of eco friendly cleaning sprays, dishwashing products and laundry products that are ocean safe.
Company Overview
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Technology Stack
ocean-saver.com uses 34 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Adobe Fonts, Google Fonts
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hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
ocean-saver.com receives approximately 23.8K monthly visitors and ranks #1,089,381 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:58 on the site.
The majority of ocean-saver.com's traffic comes from undefined, undefined, .
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