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Octet: The Underdog in Australian Trade Finance
A deep dive into a $17.6M revenue fintech flying under the radar
In the shadow of Australia's Big Four banks, Octet is quietly building a financial infrastructure for businesses that traditional lenders ignore. With just 84 employees generating $17.6M in revenue, they're not a unicorn—they're something more interesting: a focused cash flow engine.
"Octet isn't chasing the mass market—it's surgically targeting the 56% of traffic from undefined regions, suggesting a hyper-focused B2B strategy."
The Mid-Market Gap They Own
Traditional banks ignore businesses that need $50K-$2M in working capital—too small for corporate banking, too complex for fintechs. Octet's 84-person team is built to service this exact segment with director-level coverage across WA, QLD, and VIC/TAS/SA. Their revenue-per-employee of $209K suggests high-touch, high-value relationships rather than automated volume.
The 8,465 Visit Paradox
With only 8,465 monthly visits but 49% coming organically, Octet demonstrates classic B2B search intent. The top keyword 'octet' (8,340 monthly searches) shows strong brand recall, while 'yakpay' (810 searches) hints at a legacy or acquired brand. This isn't a traffic play—it's a conversion game where every visit likely represents a qualified business decision-maker.
Their tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for speed, Google Analytics and FullStory for tracking, and LinkedIn Insight Tag for B2B targeting. No fancy AI or blockchain—just tools that work. This is a company optimizing for reliability over buzzwords.
- Revenue-per-employee: $209K (high for B2B fintech)
- Traffic quality over quantity: 49% organic with clear commercial intent
- Geographic concentration: Likely Australian market focus despite 'undefined' country labels
- Minimal marketing spend: 36% direct traffic suggests word-of-mouth referrals
The Quiet Giant of Trade Finance
Octet proves that in B2B fintech, $17.6M in revenue with 84 focused people beats 8M visits with 1000 employees every time.
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Meta Tags
Working Capital & B2B Business Finance Solutions | Octet
Octet provides Australian businesses with smarter working capital and payment solutions. Unlock funding, improve cash flow, and streamline global trade.
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About octet.com
Octet provides Australian businesses with smarter working capital and payment solutions. Unlock funding, improve cash flow, and streamline global trade.
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Technology Stack
octet.com uses 22 technologies across their website including Google Fonts, HSTS, Framer, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Framer
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Customer Support
Intercom
Traffic & Audience
octet.com receives approximately 8.5K monthly visitors and ranks #2,734,582 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:08 on the site.
The majority of octet.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about octet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit octet.com directly at https://octet.com.