odl.com
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ODL: The Invisible Giant of Home Entryways
A $251M revenue company quietly dominating the door and glass market
While most homeowners obsess over front door paint colors, ODL has built a $251.6M empire on the invisible components that make those doors work. This isn't a flashy tech startup—it's a 627-employee industrial powerhouse that's been 'Building Value into Building Products' since 1945.
"ODL doesn't sell doors—they sell the engineering that makes doors valuable."
The Invisible Infrastructure Play
ODL operates in the home improvement space's most unsexy but critical niche: door inserts, glass panels, and decorative door components. Their revenue of $251.6M with 627 employees suggests ~$400K revenue per employee—remarkable efficiency for a manufacturing-heavy business. Unlike consumer-facing brands, they're the B2B backbone for contractors and builders who need reliable, standardized components.
Digital Footprint vs. Industrial Reality
The traffic numbers reveal a fascinating duality: 57K monthly visits with 51% coming from organic search suggests strong brand recognition. The top keyword 'odl' (3,150 monthly searches) shows direct brand awareness, while 'odl frames painting' (170 searches) indicates customers seeking customization guidance. This isn't a viral growth story—it's steady, intentional market penetration through utility and reliability.
The tech stack tells its own story: jQuery, Bootstrap, and Slick suggest a functional but not bleeding-edge approach to web presence. They're not chasing flashy UI trends—they're focused on product catalogs and partner portals. The presence of Lucky Orange (a conversion optimization tool) hints at a company that's data-driven about customer journeys, even if their digital facade feels deliberately conservative.
- 627 employees generating $251.6M revenue = $400K/employee efficiency
- 51% organic traffic indicates strong SEO and brand recognition in a niche market
- Top keywords are brand-driven, not feature-driven (suggests market leadership)
- Social presence across 4 platforms (YouTube, Facebook, LinkedIn, Instagram) shows B2B/B2C hybrid approach
- Partner portal login suggests strong B2B channel strategy
The Anti-Startup Success Story
ODL proves that in industrial B2B, steady execution beats viral growth every time
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Meta Tags
Door and Glass Solutions | ODL
Door and Glass Solutions are available at ODL. Browse our extensive catalog for products that will enhance the look and value of your home.
H1 Tags
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About odl.com
Door and Glass Solutions are available at ODL. Browse our extensive catalog for products that will enhance the look and value of your home.
Company Overview
odl.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
odl.com uses 18 technologies across their website including Font Awesome, Contentful, AWS CloudFront, and more.
Fonts
Font Awesome
CMS
Contentful
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Lucky Orange, Google Tag Manager, Google Analytics
Traffic & Audience
odl.com receives approximately 57.3K monthly visitors and ranks #697,232 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:33 on the site.
The majority of odl.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about odl.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit odl.com directly at https://odl.com.