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OEC: The B2B Automotive Software Giant You've Never Heard Of
How 1.5M monthly visits and 935 employees power the invisible backbone of car repairs
While consumers obsess over Tesla and Rivian, a quiet giant powers the actual repair ecosystem for millions of cars. OEC isn't a car manufacturer—it's the software infrastructure that keeps the entire aftermarket repair industry moving, from insurance claims to part distribution.
"OEC doesn't chase viral traffic—it owns the workflow. 81% direct traffic proves they're embedded in daily operations, not just searched for."
The Unsexy Infrastructure Play
OEC's genius is targeting the entire automotive ecosystem: OEMs, distributors, repair shops, and insurers. They're not a point solution—they're the connective tissue. This B2B2B2C model creates massive switching costs. Once a repair shop integrates OEC into their workflow, leaving becomes nearly impossible. That's why their traffic is overwhelmingly direct: users don't search for alternatives, they simply log in to portals like portal.oeconnection.com.
The SEO Paradox
Here's the counterintuitive data: only 10% of traffic comes from organic search. For a company with 134,363 backlinks, that's remarkably low. But it's not a weakness—it's a strategic moat. Their dominance comes from deep integration, not keyword optimization. When your top keyword is 'portal.oeconnection' (1,550 monthly searches), you're not playing the SEO game; you're the destination itself.
The leadership team reveals their enterprise focus. CEO Patrick Brown leads a crew of specialized operators like Michal Depa (Senior iScala Expert) and Kyle McChesney (EVP, National Account Sales). This isn't a startup chasing growth at all costs—it's a mature organization optimizing for enterprise retention and expansion.
- 81% direct traffic = massive stickiness and daily workflow integration
- Top keywords reveal portal dependency, not brand discovery
- 134K backlinks but only 10% organic traffic shows enterprise moat over SEO play
- 935 employees supporting $190M revenue = ~$203K revenue per employee
- Tech stack (jQuery, Bootstrap) suggests mature codebase, not chasing bleeding-edge frameworks
The B2B Infrastructure Playbook
OEC proves that in enterprise software, being boring and embedded beats being viral and visible. Their 81% direct traffic isn't a metric—it's a business model.
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Device Distribution
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OEC Automotive Software Solutions: Now for the Easy Part
OEC offers the top solution for automotive software used by OEMs, distributors, auto & car repair shops, and automobile insurance providers.
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About oeconnection.com
OEC offers the top solution for automotive software used by OEMs, distributors, auto & car repair shops, and automobile insurance providers.
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Technology Stack
oeconnection.com uses 25 technologies across their website including Wistia, Font Awesome, Google Fonts, Sentry, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
oeconnection.com receives approximately 1.5M monthly visitors and ranks #37,069 globally. The website has a bounce rate of 31% with visitors viewing an average of 7.3 pages per visit. Users spend an average of 16:55 on the site.
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