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OhioNet: The Anti-Amazon for Libraries
How a $15M Ohio non-profit quietly orchestrates the backbone of modern library infrastructure
While Big Tech builds walled gardens, OhioNet is building a coalition. This isn't just another library consortium—it's a $15M power broker that turns small libraries into a unified force capable of negotiating with publishing giants and tech vendors on equal footing.
"They don't compete with libraries—they weaponize them into a collective bargaining unit."
The Network Effect in Action
OhioNet's genius is in the math: 34 employees serving thousands of libraries means they can't afford to be a service provider—they must be a force multiplier. With 58% direct traffic, their members aren't just browsing; they're logging in to access shared resources, negotiate licenses, or find their next hire. This isn't a destination site—it's infrastructure.
The Hiring Pipeline Power Play
The keyword data reveals OhioNet's hidden moat: 'librarian jobs' (4,800 monthly searches) and 'library hiring' (1,170 searches) dominate their traffic. They've become the de facto employment exchange for Ohio libraries. While competitors chase generic search volume, OhioNet owns the high-intent, hyper-local hiring funnel that keeps libraries staffed.
The tech stack tells the story of pragmatic efficiency: jQuery, Bootstrap, and Tailwind CSS—not flashy, but battle-tested. They're not burning VC money on bleeding-edge frameworks. They're running a lean operation where every dollar goes back into collective bargaining power and member services.
- They turn 'scopus' and 'wiley' search traffic into a negotiation advantage—consolidating demand to cut subscription costs
- Social presence across Twitter, LinkedIn, Facebook, and YouTube creates a multi-channel advocacy network
- Executive leadership (Nancy Kirkpatrick, Katy Mathuews) bridges non-profit mission with hard-nosed business operations
This is what infrastructure looks like
OhioNet proves that in a world of platform monopolies, the most powerful business model might be the cooperative that turns fragmentation into leverage.
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OhioNet: Bringing Libraries Together To Build Stronger Communities
OhioNet brings libraries of every type and size together to pool resources, share skills, and build partnerships that strengthen our communities.
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About ohionet.org
OhioNet brings libraries of every type and size together to pool resources, share skills, and build partnerships that strengthen our communities.
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ohionet.org uses 14 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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ohionet.org receives approximately 45.3K monthly visitors and ranks #546,394 globally. The website has a bounce rate of 19% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 6:21 on the site.
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