olo.com
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Olo: The Invisible Engine of Digital Dining
A $0.7M revenue company powering 54% of your direct food orders
When you order from Chipotle, Shake Shack, or Wingstop, you're not just using their app—you're powering Olo's infrastructure. This 17-person team processes 54% of their traffic through direct channels, proving that restaurant brands don't need to build their own ordering systems from scratch.
"17 employees generating $0.7M in revenue while processing millions of orders? That's $41K per employee in pure efficiency."
The API-First Revolution
Olo isn't building consumer apps—they're the invisible middleware. With only 14 tech stack components and 274K backlinks, they've achieved massive scale through a single integration. Their secret? They solve one problem perfectly: letting restaurants own their customer data while avoiding third-party delivery fees.
Traffic Concentration Risk
95.4% of traffic comes from undefined sources—likely direct integrations with partner restaurants. This is both a strength and a vulnerability. The top keyword 'olo' only drives 46K searches monthly, suggesting their moat isn't SEO-driven discovery but embedded B2B relationships.
Their keyword strategy reveals the playbook: brand-specific terms like 'Lucille's' (12.6K) and 'Panini Kabob Grill' (14.1K) dominate. Olo isn't competing for generic 'food delivery'—they're embedded in specific restaurant ecosystems, making them indispensable to operators who hate commission fees.
- Direct traffic dominance (54%) proves B2B integration model works
- Minimal tech stack (14 tools) suggests ruthless focus on core product
- Backlink velocity (274K) indicates strong partner ecosystem
- Revenue-to-traffic ratio ($0.7M from 4M visits) suggests enterprise contracts over transaction fees
Olo is infrastructure, not a destination
For founders: This is how you win in enterprise—solve one painful problem so well that customers never think to leave.
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Olo | Omnivore API
Expand your customer base and save time on development with a single integration.
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About olo.com
Expand your customer base and save time on development with a single integration.
Company Overview
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Technology Stack
olo.com uses 14 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
olo.com receives approximately 4.0M monthly visitors and ranks #12,667 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:12 on the site.
The majority of olo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about olo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit olo.com directly at https://olo.com.