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OMG Corporate: The Unsexy Billion-Dollar Niche
How a 179-person roofing fastener company quietly generates $63M in revenue
Forget the hype cycles of SaaS and consumer apps. While everyone chases AI unicorns, OMG Corporate is building a $63M fortress in the dirtiest, most essential corner of construction. Their domain screams 'internet meme,' but their balance sheet tells a different story: pure B2B industrial dominance.
"In a world chasing digital disruption, OMG Corporate proves that owning the physical infrastructure of commerce is the ultimate moat."
The Anti-Growth Playbook
With only 2,661 monthly visits, OMG's digital footprint is microscopic compared to their revenue. This isn't a failure—it's a strategy. Their 37% direct traffic share reveals a business built on relationships, not SEO. Contractors don't Google 'roofing fasteners' when they have a direct line to Brad Bedard's supply chain team. They're selling commodities, but commodifying the relationship.
The Efficiency Paradox
179 employees generating $63M means $353K revenue per employee—nearly 3x the industrial average. Their tech stack (jQuery, Bootstrap, legacy Slick) screams 2015, yet they're outperforming modern competitors. They're not wasting money on flashy martech; they're spending it on operational excellence. The HSTS implementation and Google Analytics are the only modern signals they need.
The keyword data reveals the identity crisis: 'omg' gets 55K searches monthly, but 'omg agency' and 'omg logo' dominate their branded terms. They're battling for their own name in search results—a classic trademark problem. Yet this friction is a feature, not a bug. It means their brand is sticky enough to confuse the algorithm, while their actual customers (contractors, procurement officers) bypass search entirely.
- Revenue per employee: $353K (exceptional for industrial)
- Direct traffic dominance (37%) signals entrenched B2B relationships
- Tech debt is a strategic choice—no need for modern stacks when your customers are 50-year-old contractors
- Brand confusion in search is a moat, not a problem
The $63M Lesson: Own the Infrastructure, Not the Algorithm
While startups chase viral growth, OMG Corporate builds unsexy, essential moats in the physical world. Their website is an afterthought because their business is the main event.
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Fastening Systems for Commercial Roofing and Residential Construction
OMG Corporate offers superior roofing fasteners for the roofing industry, as well as pipe supports, insulation adhesives, retrofit roof drains and construction accessories. We are there when you need us, so give OMG Corporate a call today.
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About omginc.com
OMG Corporate offers superior roofing fasteners for the roofing industry, as well as pipe supports, insulation adhesives, retrofit roof drains and construction accessories. We are there when you need us, so give OMG Corporate a call today.
Company Overview
Technology Stack
omginc.com uses 7 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.
Fonts
Google Fonts
Security
HSTS
CDN
jsDelivr
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap
JavaScript Libraries
Slick, jQuery
Traffic & Audience
omginc.com receives approximately 2.7K monthly visitors and ranks #6,096,032 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.
The majority of omginc.com's traffic comes from .
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This page provides publicly available information about omginc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit omginc.com directly at https://omginc.com.