on1y.in
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The $134M Spice Empire You've Never Heard Of
On1y.in is quietly dominating the spice game with a strategy that defies Amazon logic.
While everyone chases D2C hype, On1y.in has built a $134M revenue machine in the shadows of the spice aisle. They aren't just selling turmeric; they're selling a supply chain story to a market that's waking up to quality.
"This isn't a D2C brand; it's a B2B infrastructure play wearing a consumer's clothes."
The Supply Chain Purists
Led by Roberto Fanni (Head Supply Chain) and Milan Shah (MD), On1y isn't built on marketing spend—it's built on direct farmer sourcing. With 398 employees, they have the operational density to control quality from soil to shelf, a luxury most D2C brands can't afford.
The Traffic Paradox
Here’s the anomaly: $134M in revenue with only ~3,000 monthly site visits. This signals a heavy reliance on offline retail or B2B wholesale channels. Their digital footprint is a whisper, not a shout. The 38% direct traffic suggests a loyal, repeat customer base that doesn't need to Google them.
Their keyword strategy reveals a focus on utility over vanity. They rank for 'black pepper crusher' (520 volume) and 'jayanti herbs & spice'—specific, high-intent terms that convert. They aren't chasing broad 'spices' keywords; they're capturing the ready-to-buy user.
- Revenue-to-Traffic Efficiency: $45k revenue per monthly visit (estimated) indicates massive average order values or B2B contracts.
- Hybrid Model: They operate like a traditional FMCG giant with a digital storefront attached.
- Niche Dominance: Ranking for 'only herbs' and 'pizza oregano' shows they own specific flavor profiles.
The Silent Giant Strategy
On1y proves you don't need viral marketing to build a nine-figure business—just an unbeatable supply chain and the right retail partners.
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http://on1y.in/wp-content/uploads/2025/12/Cheese-Home-Page-banner-Desktop.jpg
Meta Tags
Home - On1y
We are your On1y choice! Sourced from the best, our spices are put through strict hygiene and quality checks before they make their way to you.
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About on1y.in
We are your On1y choice! Sourced from the best, our spices are put through strict hygiene and quality checks before they make their way to you.
Company Overview
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Technology Stack
on1y.in uses 16 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
OpenCart, WooCommerce
Analytics & Marketing
Google Analytics
Traffic & Audience
on1y.in receives approximately 3.0K monthly visitors and ranks #5,390,346 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:29 on the site.
The majority of on1y.in's traffic comes from .
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