once.lighting
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Signify's Animal Lighting Play
A $5.9M niche with 51% organic traffic from 'pig eye diagrams'
While humans obsess over circadian rhythm lighting, Signify's ONCE division quietly built a $5.9M business optimizing light for livestock. The twist? Their top organic keyword isn't about poultry—it's 'pig eyes for dissection diagram' with 100 monthly searches.
"They don't sell lights to farmers—they sell growth rates to agribusinesses."
The Unlikely SEO Moat
Their traffic profile reveals a fascinating strategy: 30% of visitors come from 'signify' searches (30k monthly volume), but the real gold is in educational keywords. 'Visible light spectrum' (18k) and 'light spectrum' (19k) bring in researchers who eventually become B2B buyers. They're not competing on 'farm lighting'—they're owning the science.
The 30-Person Powerhouse
With just 30 employees generating $5.9M, that's $196k revenue per employee—remarkable for hardware. But here's the kicker: their 'Office Manager' (Tammy Banks) is the only named person listed publicly. This isn't a founder-led startup; it's a stealth unit inside a conglomerate, moving fast with minimal overhead.
The tech stack tells the story of a modern, lean operation: Tailwind CSS for rapid UI, Swiper for product carousels, and PWA capabilities suggesting mobile-first field use. They're not building legacy systems—they're shipping fast with 2024 tools.
- UV-C biosecurity lighting as a differentiator (not just growth optimization)
- Swine and aquaculture focus—avoiding crowded poultry markets
- Single-page quote funnel (once.lighting/quote) signals direct B2B conversion
The Silent AgTech Giant
They're not playing the startup game—they're playing the monopoly game, one barn at a time.
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5 keywordsHow is Once's SEO?
Open Graph Image
https://www.once.lighting/hubfs/Website%20Images.png
Meta Tags
Once by Signify | Lighting designed for animals
Lighting designed for animals, poultry lighting, swine lighting and aquatic lighting
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About once.lighting
Lighting designed for animals, poultry lighting, swine lighting and aquatic lighting
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Technology Stack
once.lighting uses 18 technologies across their website including Adobe Fonts, HSTS, Contentful, and more.
Fonts
Adobe Fonts
Security
HSTS
CMS
Contentful
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
once.lighting receives approximately 5.9K monthly visitors and ranks #3,331,866 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
The majority of once.lighting's traffic comes from undefined, undefined, .
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