one.co.il
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The Unstoppable Force of Israeli Sports Media
How one.co.il dominates with 10.8M monthly visits and 74% direct traffic
In a market where sports media is fragmented and noisy, one.co.il doesn't just participate—it commands. With over 10 million monthly visits and a staggering 74% direct traffic, this isn't just a website; it's a national institution where Israelis go first for sports news.
"When 3 out of 4 visitors type your URL directly, you're not a destination—you're a reflex."
The Direct Traffic Dominance
Most publishers chase algorithmic favor. one.co.il has transcended it. With 74% direct traffic (nearly 8 million monthly visits), their audience doesn't discover them through search—they seek them out. This is the hallmark of a true brand, not just a content site. The 19% organic search traffic is merely icing on a cake already baked by trust and habit.
The Israeli Sports Nerve Center
The keyword data reveals their secret: they own the simple. 'one' (517K searches) and '1' (1.3M searches) aren't just brand terms—they're category killers. When Israelis search for sports, they're not looking for 'sports news Israel'—they're looking for ONE. This semantic ownership is what makes their 1.5M+ backlink profile so powerful.
The tech stack tells a story of modern, scalable infrastructure. With AWS hosting, PWA capabilities, and Tailwind CSS, one.co.il is built for speed and scale. Yet, the 3.7/5 Trustpilot rating from just one review suggests a disconnect between their media dominance and direct consumer engagement—perhaps a missed opportunity in community building.
- Domain Authority: 1.5M+ backlinks create an almost unassailable SEO moat
- Brand Monopoly: Owns the most generic sports search terms in Hebrew
- Efficiency: $8M revenue with just 61 employees = $131K revenue per employee
- Market Position: 91.8% traffic from undefined (likely Israel) shows domestic dominance
The Blueprint for Media Dominance
one.co.il proves that in vertical media, being the default is more valuable than being everywhere. They've built a fortress around Israeli sports attention, where direct traffic and brand ownership create a moat that algorithms can't touch.
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ONE - מספר 1 בספורט
ONE: אתר הספורט המוביל בישראל. חדשות, וידאו, סטטיסטיקה, תוצאות LIVE וסיקור מלא של ליגות הכדורסל, כדורגל וענפי ספורט נוספים בישראל ובעולם
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ONE
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About one.co.il
ONE: אתר הספורט המוביל בישראל. חדשות, וידאו, סטטיסטיקה, תוצאות LIVE וסיקור מלא של ליגות הכדורסל, כדורגל וענפי ספורט נוספים בישראל ובעולם
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Technology Stack
one.co.il uses 14 technologies across their website including Google Fonts, PHP, Amazon Web Services, AWS CloudFront, and more.
Fonts
Google Fonts
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PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight
Scheduling
Cal.com
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
one.co.il receives approximately 10.9M monthly visitors and ranks #6,929 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 11:21 on the site.
The majority of one.co.il's traffic comes from undefined, undefined, .
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This page provides publicly available information about one.co.il. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit one.co.il directly at https://one.co.il.