In the crowded landscape of African fintech, Carbon (formerly OneFi) represents a fascinating case study of evolution. They started with instant loans, but their domain onefi.co still tells the story of a company that has quietly rebranded while maintaining a grip on the Nigerian credit market.

"Carbon didn't just pivot from lending to banking—they built the infrastructure first, then invited everyone in."

Unlike competitors chasing hyper-growth through aggressive marketing, Carbon appears to be optimizing for unit economics. Their tech stack—Google Analytics, Tag Manager, Cloudflare—indicates a mature approach to data and security. They aren't just throwing features at the wall; they are building a sustainable financial ecosystem.

• Revenue-first strategy: $11.3M revenue with unknown funding suggests profitability or near-profitability.
• Brand consolidation: The OneFi to Carbon transition indicates a pivot from a pure lending play to a full-service fintech bank.
• Lean operations: 60 employees handling a multi-product suite (lending, savings, BNPL) is highly efficient.
• Tech maturity: Use of Ant Design and Tailwind CSS suggests a focus on scalable, consistent UI/UX.