oneflare.com.au
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Oneflare: The Quiet Giant of Aussie Home Services
How a 21-person team commands a $3.7M revenue machine in the trades marketplace war
While hipages grabs headlines and Airtasker dominates brand awareness, Oneflare has quietly built a formidable $3.7M revenue engine serving 220,000 monthly Australians. This is the story of leverage in action.
"Oneflare doesn't win on marketing spend—it wins on search dominance and operational efficiency."
The Efficiency Playbook
With 21 employees generating $3.7M in revenue, that's $176K per employee—exceptional for a services marketplace. Their 53% organic traffic (116K visits/month) means they spend less on paid acquisition than competitors, creating a sustainable cost advantage that compounds over time.
Search Moat Strategy
The keyword data reveals their playbook: they rank for 'hipages' (13K monthly searches) and hyper-specific terms like 'exit cleaning services near doncaster vic' (210 searches). They're not just competing—they're intercepting high-intent users at the moment of need, bypassing brand advertising entirely.
The 42% direct traffic is particularly telling—over 92K visitors type the URL directly or use bookmarks. This indicates strong brand recall and repeat usage, suggesting they've cracked the retention code in a notoriously transactional category. The 4/5 Trustpilot rating from 160 reviews backs this up with social proof.
- Product-led efficiency: Next.js + Bootstrap stack enables rapid iteration with minimal engineering overhead
- Data-driven operations: Yolanda Au (Data Engineer) likely powers their SEO and marketplace optimization
- Enterprise-grade infrastructure: Cloudflare + Google Analytics + Datadog RUM shows serious technical maturity
Oneflare is playing a different game
While competitors burn cash on brand ads, they're building an SEO fortress and efficient operations. That's how you win in Australian services—patiently, profitably, and without fanfare.
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Search Traffic
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5 keywordsHow is Oneflare's SEO?
Open Graph Image
https://cdn.oneflare.com/static/site/home/facebook/logo-icon-large.png
Meta Tags
Oneflare: Connecting Australians With Experts & Businesses
H1 Tags
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Oneflare
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Reviews (20)
Tua rang to confirm his visit and…
Tua rang to confirm his visit and arrived promptly. He cleaned the roof and gutters and took photos of several places where the roof was rusted. He tidied up the rubbish and cleaned the driveway. He was personable and efficient and completed the work for a reasonable price.
romped and great service
romped and great service
Great service
Great service
An outstanding Tradesperson
You provided us with an outstanding considerate tradesperson, who provided us with excellent results.
Easy
Easy, fast, seamless - can’t ask for more
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About oneflare.com.au
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Technology Stack
oneflare.com.au uses 20 technologies across their website including Google Fonts, WordPress, Cloudflare, and more.
Fonts
Google Fonts
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads +1 more
E-commerce & Payments
Stripe
Traffic & Audience
oneflare.com.au receives approximately 220.5K monthly visitors and ranks #172,431 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:35 on the site.
The majority of oneflare.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about oneflare.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit oneflare.com.au directly at https://oneflare.com.au.