onegreatfamily.com
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The 10-Person Genealogy Powerhouse
How OneGreatFamily quietly builds family trees while giants fight for headlines
While Ancestry and 23andMe dominate the headlines, a 10-person team in Utah runs a $900K/year genealogy machine with a radical promise: they'll find your ancestors for you. OneGreatFamily isn't chasing DNA hype—it's building a subscription empire on pure, old-school family tree research.
"They're not selling DNA kits—they're selling genealogical labor, and it's working."
The Research-First Model
OneGreatFamily's core differentiation is their 'we find your ancestors' promise. While competitors make you dig through records, they position themselves as genealogical service providers, not just database access. This creates a sticky subscription model where users pay for results, not just tools. Their 46% direct traffic proves customers come back—this isn't a one-and-done DNA test.
The Traffic Paradox
Here's the counterintuitive data: 30% of traffic comes from organic search, but their top keywords are hyper-specific names like 'clemency ruth brookfield' (1,420 monthly searches). This reveals a genius SEO strategy—they rank for individual ancestors, capturing users already deep in research. These aren't browsers; they're obsessed genealogists with credit cards ready.
The tech stack tells the story of a lean, modern operation: Google Analytics and Tag Manager for data, Zendesk for customer support, and VWO for conversion optimization. They're not building custom tech—they're leveraging best-in-class tools to focus on what matters: research quality and customer retention.
- 10-person team generating $90K revenue per employee—exceptional efficiency
- Direct traffic (46%) exceeds organic (30%), indicating strong brand loyalty
- Hyper-specific keyword strategy captures high-intent researchers
- Subscription model with free trial reduces friction for high-value genealogy customers
The Quiet Giant Strategy
While others chase DNA hype, OneGreatFamily proves that deep specialization in traditional genealogy can build a sustainable, profitable business without massive funding rounds or celebrity endorsements. They're not the biggest, but they might be the smartest.
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Genealogy & Family Tree at OneGreatFamily.com
Free Genealogy Search, Free Family Name Search. Start building your family tree and we will find your ancestors for you. Free trail period.
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About onegreatfamily.com
Free Genealogy Search, Free Family Name Search. Start building your family tree and we will find your ancestors for you. Free trail period.
Company Overview
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Technology Stack
onegreatfamily.com uses 8 technologies across their website including PHP, Cloudflare, Google Ads, and more.
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Advertising
Google Ads
Customer Support
Zendesk
A/B Testing
VWO
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
onegreatfamily.com receives approximately 10.5K monthly visitors and ranks #2,533,937 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:17 on the site.
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