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Onfleet: The Last-Mile Logistics Engine
How a lean team built a $12.8M revenue machine in the delivery chaos
In a market obsessed with scaling to millions, Onfleet proves that deep vertical focus beats breadth every time. While everyone chases the next SaaS unicorn, this 88-person team is quietly owning the last-mile delivery infrastructure for couriers worldwide.
"The most valuable metric isn't traffic—it's the 77% direct traffic that proves customers don't search for alternatives; they just need Onfleet."
The Anti-Growth Strategy
Onfleet's 19% organic search traffic is surprisingly low for a B2B SaaS company, but this reveals their secret: they're not marketing to the masses. Their 77% direct traffic is elite-level retention. When your customers type your name directly into the browser, you've won the relationship, not just the transaction. This is a company that sells through results, not SEO.
The Efficiency Paradox
With 88 employees generating $12.8M in revenue, Onfleet achieves $145K ARR per employee—exceptional for a logistics SaaS. While competitors burn cash on growth, Onfleet's lean team focuses on product excellence. Their tech stack (jQuery, Tailwind, Ant Design) suggests pragmatism over trend-chasing: build what works, optimize relentlessly, and let the product speak.
The keyword data tells a revealing story: 'onfleet' (5,000 monthly searches) dwarfs 'last mile tracking' (9,980 searches) in brand recognition. This isn't accidental—it's the result of solving a specific problem so well that the brand becomes the category. When customers search for 'onfleet login' (320 monthly searches), they're not shopping; they're working.
- Category ownership: 'Onfleet' searches exceed generic terms in their niche
- Capital efficiency: $18.9M funding for $12.8M revenue vs. typical VC burn rates
- Product-led retention: 77% direct traffic indicates sticky, daily-use software
- Focused market: Last-mile delivery is a $100B+ problem they're solving specifically
The $12.8M Lesson in Focus
In an era of growth-at-all-costs, Onfleet proves that deep vertical expertise, capital efficiency, and product-led retention create more durable businesses than VC-fueled expansion.
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Last Mile Delivery Software for Dispatch and Route Management
Optimize your dispatch and effortlessly manage your routes with Onfleet, the #1 last-mile delivery software for couriers and delivery businesses.
Onfleet - Delightful delivery management software
Delightful delivery management. Local deliveries are complicated enough. Your software doesn't need to be.
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About onfleet.com
Optimize your dispatch and effortlessly manage your routes with Onfleet, the #1 last-mile delivery software for couriers and delivery businesses.
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Technology Stack
onfleet.com uses 16 technologies across their website including Cloudinary, YouTube Embed, Font Awesome, and more.
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Cloudinary
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PHP
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AWS CloudFront
Traffic & Audience
onfleet.com receives approximately 549.3K monthly visitors and ranks #65,274 globally. The website has a bounce rate of 38% with visitors viewing an average of 8.3 pages per visit. Users spend an average of 8:55 on the site.
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