ongrid.in
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OnGrid: India's Verification Powerhouse
A deep dive into the $116M revenue platform streamlining India's KYC and BGV landscape
While the world obsesses over AI-generated code, OnGrid is quietly processing millions of verifications that keep India's financial system secure. They aren't a flashy fintech; they are the infrastructure holding it together.
"OnGrid proves that in B2B SaaS, reliability beats virality. Their 62% direct traffic isn't an accident—it's a sign of deep enterprise integration."
The Trust Paradox
OnGrid tackles the fundamental problem of digital India: trust. In a market where anonymity is high, they provide the 'Know Your Customer' (KYC) and 'Know Your Business' (KYB) rails. With 460 employees, they are a mid-sized giant in a fragmented market, offering background verification (BGV) that is critical for hiring and lending. They aren't just checking boxes; they are de-risking the economy.
The 'Moonlighting' Edge
Their search data reveals a fascinating pulse on the Indian workforce. While branded search ('ongrid') dominates, the specific query 'ongrid moonlightining' (100 monthly searches) signals they are solving the post-pandemic workforce crisis. Companies are desperate to verify if employees are working multiple jobs, and OnGrid is the tool they reach for. This isn't just compliance; it's workforce integrity.
The tech stack is pragmatic, not bleeding edge. They rely on Tailwind CSS and Bootstrap for rapid UI development, prioritizing function over flash. Analytics tools like Clarity and Google Tag Manager suggest a data-obsessed culture focused on conversion optimization. This is a company building for scale, not for vanity.
- Dominant Direct Traffic (62%): Indicates high brand recall and enterprise stickiness.
- Niche Keyword Capture: Ranking for 'how does ongrid do employment verification' shows they own the educational funnel.
- Strategic Partnerships: Leadership focused on alliances (Tuhina Nath, Sejal Jain) suggests a channel-led growth model.
The Unsung Infrastructure Layer
OnGrid is the boring, necessary plumbing that makes India's digital economy run. For investors and founders, this is the definition of a moat.
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OnGrid | India’s No. 1 BGV Platform | KYC | KYB | Due Diligence
Streamline verifications with OnGrid, India's #1 BGV platform for KYC, KYB & Due Diligence, ensuring security & compliance.
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About ongrid.in
Streamline verifications with OnGrid, India's #1 BGV platform for KYC, KYB & Due Diligence, ensuring security & compliance.
Company Overview
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Technology Stack
ongrid.in uses 20 technologies across their website including HSTS, reCAPTCHA, Amazon Web Services, AWS CloudFront, HubSpot, and more.
Security
HSTS, reCAPTCHA
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Lucky Orange, Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
ongrid.in receives approximately 88.9K monthly visitors and ranks #323,850 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 6:59 on the site.
The majority of ongrid.in's traffic comes from undefined, undefined, .
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