While SaaS startups chase viral growth, Onguard has quietly built a €65M empire by solving a painfully boring problem: getting businesses paid faster. This isn't a flashy AI startup—it's a credit management veteran that's been securing cash flow since before most of today's unicorns were born.

"In an era of growth-at-all-costs, Onguard proves that B2B stability beats B2C hype every time."

The keyword data tells the real story. 'Experian Business' searches (1,960/month) reveal their competitive positioning—they're not fighting fintech startups, they're competing with credit bureaus. Meanwhile, 'onguard case study' (200/month) signals strong mid-funnel intent. This isn't a brand people discover; it's a solution they research when payment problems become critical.

• €65M revenue with just 190 employees = €342K revenue per employee
• 40% direct traffic suggests mature, brand-driven demand
• Top keywords reveal competition with credit bureaus, not fintech startups
• European market focus with undefined top countries (likely NL, BE, DE)