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OnLogic: The Industrial Computing Powerhouse You've Never Heard Of
How a 275-person team built a $121M business solving industrial computing problems
While Silicon Valley chases AI hype, OnLogic quietly powers the industrial backbone of modern infrastructure. They don't build apps or cloud services—they build the rugged computers that make factories, labs, and logistics centers actually work.
"They're not selling to developers—they're selling to engineers who need computers that survive 24/7 operation in harsh environments."
The Unsung Infrastructure Play
OnLogic's traffic tells a story of industrial pragmatism. With 57% organic search and 33% direct traffic, their audience isn't browsing—they're searching for specific industrial solutions. The top search terms reveal their DNA: 'IP65' (32K monthly searches), 'PLC' (116K), and 'Jetson Nano' (40K). These aren't consumer keywords—they're engineering specifications.
The Hardware Renaissance
While SaaS companies chase recurring revenue, OnLogic has built a $121M hardware business with 275 employees. Their tech stack—Vite, Next.js, React, Contentful—shows they're modernizing their digital presence, but their core remains manufacturing rugged industrial PCs. The 4.8/5 Trustpilot rating from 338 reviews proves they're executing flawlessly in a space where reliability is non-negotiable.
Their leadership team reveals their operational DNA: CEO Sean Larkin, Chief Pilot Peter Smyth (yes, that's a real title), and VP of Operations Ken Davids. This isn't a founder-led tech startup—it's an engineering-driven industrial company that happens to understand digital transformation.
- Industrial-grade computing solutions for harsh environments
- Deep engineering expertise in IP ratings and industrial protocols
- Modern digital presence while maintaining hardware manufacturing excellence
- Strong customer satisfaction in a high-stakes industrial market
The Anti-Startup Success Story
OnLogic proves that industrial B2B hardware can be a $100M+ business without unicorn valuations or viral marketing—just engineering excellence and solving real problems.
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Industrial Computers for the Edge, AI, and IoT | OnLogic
OnLogic designs and manufactures advanced industrial computing solutions that help innovative companies all over the world make the impossible possible.
Industrial Computers for the Edge, AI, and IoT
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Reviews (20)
I submitted question about ML100-31…
I submitted question about ML100-31 which was bought 5 years ago and is not even listed on their website. I got response very next with useful links for relevant documentation and firmware. Awesome experience. Wish every company support their products like Onlogic does.
It’s great to hear our team was able to provide the resources you needed for your ML100-31. We take pride in supporting our products throughout their entire lifecycle. Thank you for the high praise, we’ll be sure to share this with our team.
Professional Staff with Expert Product Knowledge
The knowledgeable staff provided detailed product information that aided me in selecting, configuring, an appropriate edge computing station. They kept me aptly informed about my order status.
We’re glad you had a positive experience working with our team! Providing expert guidance and clear communication is a top priority for us. Thank you for sharing your feedback on your new edge computer, we're here if you need anything else as you get up and running.
I was looking to replace a computer I…
I was looking to replace a computer I bought from OnLogic in 2015, which I had been using for about 10 years. I quickly found a new one with 32 GB of RAM and a 1 TB SSD. I hope I won’t have any issues with it for the next 10 years as well.
Ten years is a solid run! We’re honored that you’ve trusted us with your hardware upgrade. Enjoy the boost in speed and storage, here’s to another decade of reliable performance. Thank you for the review.
consumer friendly and reliable
consumer friendly and reliable
Thank you for taking the time to share your experience, we're pleased to hear that you've been happy working with our team and products.
Purchase Officer
The problem was resolved quickly.
We're very happy to hear that we were able to resolve your issue quickly. Thank you for your continnued trust in OnLogic.
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About onlogic.com
OnLogic designs and manufactures advanced industrial computing solutions that help innovative companies all over the world make the impossible possible.
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onlogic.com uses 10 technologies across their website including Okta, Sentry, Contentful, and more.
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Okta
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Sentry
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Contentful
Cloud & Hosting
Vercel
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onlogic.com receives approximately 220.5K monthly visitors and ranks #223,301 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
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