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OnStrategy: The Unsexy SaaS That Wins
A $4M revenue, 26-person team quietly dominating the strategy execution market
While AI startups burn millions chasing hype, OnStrategy is building a quiet empire by combining old-school consulting with modern software. They're not sexy, but they're profitable, growing, and solving a real problem that won't disappear in the next downturn.
"They're not selling software—they're selling certainty in an uncertain world."
The SEO Moat Strategy
Their traffic tells a masterclass in bottom-funnel intent. Ranking for 'pestle analysis' (22.8K monthly searches) and 'vrio' (15.4K) means they're capturing strategists actively doing research. These aren't tire-kickers—they're practitioners who've already decided they need help. The 51% organic traffic share proves they've built a content engine that converts researchers into buyers without paid ads.
The Hybrid Model Advantage
Most SaaS companies pick a lane: pure software or pure consulting. OnStrategy does both, and that's their superpower. With 26 employees generating $4M in revenue, that's $154K per employee—exceptional efficiency for a services-heavy model. They've productized the consulting engagement while keeping the high-touch element that enterprise clients demand.
The leadership team reveals their DNA: Connie Armstrong (Client Operations Director), Howard Olsen (President), and Jay Stearley (Lead Strategist) all have deep strategy consulting backgrounds. This isn't a tech founder's side project—it's built by operators who've lived the pain of managing strategic plans in Excel hell.
- Direct traffic (36%) is unusually high for a company this size—means strong word-of-mouth and repeat customers
- Their keyword strategy targets the 'doing' phase, not the 'learning' phase—capturing buyers, not readers
- 23 technologies detected suggests a modern stack but not over-engineered—jQuery, Tailwind, Bootstrap indicate pragmatic choices over trendy ones
The Anti-Hype Playbook
OnStrategy proves that boring problems, solved well, build better businesses than chasing trends. For founders and investors: this is what sustainable B2B SaaS looks like when you strip away the noise.
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Strategy Development & Execution Software | OnStrategy
OnStrategy combines hands-on services with customized software to design great strategy and automate the process for managing execution.
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About onstrategyhq.com
OnStrategy combines hands-on services with customized software to design great strategy and automate the process for managing execution.
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onstrategyhq.com uses 23 technologies across their website including Google Fonts, PHP, WordPress, and more.
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HubSpot
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onstrategyhq.com receives approximately 96.8K monthly visitors and ranks #410,227 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:27 on the site.
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