onsurity.com
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Onsurity: The Healthcare Upstart Taking on Giants
A $153M revenue, 376-person beast disrupting SME insurance with monthly payments
While legacy insurers cling to annual contracts and complex bureaucracy, Onsurity is quietly building a $153M revenue machine by betting everything on the underserved SME and startup market. This isn't just insurance—it's a subscription-based employee benefit platform designed for the modern, agile workforce.
"Onsurity isn't selling insurance; they're selling operational simplicity to founders who hate paperwork."
The SME & Startup Wedge
With 49% of traffic coming organically and 43% direct, Onsurity has captured the intent of founders and HR managers searching for 'best health insurance for family' (1,610 monthly searches). They've positioned themselves not as a vendor, but as a partner in building modern workplaces—charging monthly, not annually, aligning cash flow with their customers' reality.
Growth vs. Trust Paradox
Here's the contradiction: Despite $68.5M in funding and a 1.9/5 Trustpilot rating from 12 reviews, the business is scaling rapidly. This suggests a classic B2B playbook—prioritizing sales execution and product utility over consumer-grade UX. The 12 reviews likely represent vocal early adopters, while the silent majority of SMEs keep renewing monthly.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS—no flashy React or Vue. This isn't a vanity project; it's a functional platform built for speed and reliability. The presence of Owl Carousel and lazy loading hints at a content-heavy blog strategy, likely fueling that organic search dominance.
- Monthly payable model disrupts annual insurance cycles
- Targets the 62M+ Indian SMEs ignored by legacy insurers
- Built for scale: 376 employees serving 60K+ monthly visitors
- Direct traffic (43%) signals strong brand recall
The Silent Giant in SME Healthcare
Onsurity proves that in B2B, execution beats UX every time. With $153M in revenue and a focused SME strategy, they're not just a startup—they're a category-defining platform building the future of work benefits, one monthly payment at a time.
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Monthly Employee Healthcare And Wellness Platform - Onsurity
Onsurity is a monthly payable employee healthcare platform with group health benefits for members suitable for SMEs, MSMEs, Startups & others.
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Reviews (12)
Incredibly positive and very supportive…
Incredibly positive and very supportive environment. You are given enough space to apply your skills and take responsibility of your projects as you see fit. Plenty of opportunities to be innovative and manage yourself. Incredible colleagues particularly my manager. Help is always around the corner.
I like Onsurity product and Good Doctor…
I like Onsurity product and Good Doctor Team support.
Thanks Aanchal.
Awesome working experience at Onsurity
Onsurity is a great place to work. Though it is a startup they are providing employee benefits equal to MNC standards. Working at Onsurity is really awesome you will be getting so much of motivation in implementing your ideas. During this pandemic time also they are really taking care of the employees very well. Trust me co-founder of onsurity is personally texting everyone and asking about their safety and wellbeing. This is one of the reason to say onsurity will treat their employees as a family.
Thanks Naresh,
Very poor/ No reimbursement resolution/ Poor Customer Service
I have applied for reimbursement for the first time with the company a few months back...the Onsuirity team have asked for detailed medical documents multiple times. After multiple discussions with the hospital, I arranged the sufficient and all possible documents and submitted via the email. In the last...when it came to day where they need to review and approve the claim, they have requested for the document which is impossible to generate atleast in a legal way. Later after weeks I received a call and they are now asking for a two page discharge summary document while the hospital provides only one...I've taken reimbursement successfully from other companies previously with same kind of documents. The Onsuirity is not helpful at all. Also, they takes 2-3 months to only to collect the documents from you without taking any solid action towards resolution.
very bad service
very bad service. no update on claim
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About onsurity.com
Onsurity is a monthly payable employee healthcare platform with group health benefits for members suitable for SMEs, MSMEs, Startups & others.
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Technology Stack
onsurity.com uses 26 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Font Awesome
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HSTS
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PHP
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WordPress
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AWS CloudFront, Cloudflare
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HubSpot
Traffic & Audience
onsurity.com receives approximately 60.6K monthly visitors and ranks #593,914 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:52 on the site.
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