In a world obsessed with scaling to thousands of employees, Onwardpath proves that ruthless specialization beats broad generalization every time. With just 28 people, this digital transformation consultancy has carved out a lucrative niche in the enterprise content management space, leveraging strategic partnerships with Adobe and Oracle to punch far above their weight class.

"They aren't chasing the entire tech landscape—they're dominating the specific intersection where enterprise content meets digital transformation."

The revenue-per-employee ratio tells a compelling story: $100K per employee is solid for a services firm, but with their specialized focus, they're likely commanding premium rates. Their social presence across Twitter, LinkedIn, YouTube, and Facebook shows they're building a multi-channel brand, but the real magic happens in their consulting engagements, where they're solving critical infrastructure problems for large enterprises.

• Strategic specialization in Adobe AEM and Oracle WebCenter creates high switching costs
• Direct traffic dominance indicates strong word-of-mouth and repeat business
• Small team structure allows for agility and personalized service delivery
• Technical content strategy targets specific pain points their enterprise clients face