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OOBE: The Unsung Engine of Corporate Uniforms
How a quiet B2B giant built a $18.7M business by ignoring the hype cycle
While Silicon Valley chases AI unicorns, OOBE is quietly manufacturing the uniforms that outfit America's workforce. They are a B2B apparel behemoth hiding in plain sight, proving that boring infrastructure beats hype.
"OOBE isn't selling shirts; they are selling the elimination of procurement headaches for enterprise clients."
The B2B Moat
OOBE operates in the 'business_and_consumer_services' industry, specifically dominating the custom branded apparel space. With 82 employees generating $18.7M in revenue, their productivity per head is exceptionally high. This suggests a lean, tech-enabled operation rather than a traditional manufacturing bloat. They don't compete on fast fashion; they compete on program management.
The Traffic Paradox
The raw data reveals a fascinating acquisition strategy. Despite having a global rank of #723,403, they command 23,930 monthly visits. The kicker? 51% is direct traffic. This isn't accidental SEO; it's brand dominance. Clients aren't browsing for alternatives—they are typing 'oobe.com' directly into their browser to reorder uniforms. This is the hallmark of a sticky B2B service with high retention.
The search data confirms this entrenched position. 'oobe' alone commands 9,790 monthly searches, while 'oobe careers' hits 100. They also rank for hyper-specific queries like 'smithtown pant cfa' (170 volume), indicating deep integration into specific client supply chains. They aren't just a vendor; they are the infrastructure.
- Dual Revenue Stream: Balancing enterprise B2B contracts with their own retail line, OOBE BRAND.
- Tech Stack Efficiency: Utilizing modern frameworks like Tailwind CSS and jQuery suggests a pragmatic approach to web dev—fast, functional, and maintainable.
- Operational Depth: Leadership includes Sr. Directors for Strategic Operations and IT, signaling a focus on backend efficiency over frontend flash.
The Unsexy Billion-Dollar Play
OOBE proves that owning the 'uniform' contract for major companies is a stickier, more profitable business than chasing consumer trends.
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About oobe.com
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Technology Stack
oobe.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
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WordPress
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WooCommerce
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Traffic & Audience
oobe.com receives approximately 23.9K monthly visitors and ranks #723,403 globally. The website has a bounce rate of 41% with visitors viewing an average of 7.7 pages per visit. Users spend an average of 1:51 on the site.
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