Oona.agency is a ghost in the machine—a $10.1M lifestyle agency with 72 employees that somehow ranks #4.6M globally despite pulling in thousands of monthly visits. They're not playing the SEO game; they're playing the relationship game.

"When you have 72 employees and $10M in revenue but rank #4.6M globally, you're not building a brand—you're building an empire on relationships."

The traffic split tells the real story: 53% organic, 28% direct. That direct traffic is the money shot—it means people know exactly who they are and type oona.agency directly. In a world obsessed with viral growth, Oona is playing the long game of becoming synonymous with lifestyle agency excellence.

• Revenue-per-employee of $140K suggests premium positioning and high-margin services
• 86.2% of traffic from undefined country suggests either privacy-focused analytics or a hyper-localized market strategy
• Zero detected tech stack implies minimal public-facing digital infrastructure—they're operating in stealth mode