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open2view.com
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open2view.com

1 technologies
VerifiedVisit31.8K/mo$17M1121 Tech4 Leads
Deep Dive

Open2view: The Visual-First Real Estate Play

How 112 employees generate $16.8M through immersive property listings across three countries

While most real estate platforms fight over listing volume, Open2view made a radical bet on visual quality. By prioritizing 360-degree virtual tours and up to 20 photos per property, they've carved out a lucrative niche in the $16.8M revenue bracket serving New Zealand, Australia, and the USA.

$16.8M
Annual Revenue
112
Employees
31.7K
Monthly Visits
57%
Direct Traffic

"In a crowded PropTech market, Open2view doesn't compete on features—it competes on visual immersion."

The Visual-First Strategy

Open2view's core differentiator is their commitment to rich media. With up to 20 photos and 360-degree virtual tours, they're not just listing properties—they're creating digital experiences. This approach commands premium pricing and drives a 57% direct traffic rate, indicating strong brand recall and repeat usage.

Tri-Market Execution

Operating across New Zealand, Australia, and the USA is ambitious. Most platforms struggle with cross-border scaling due to regulatory and market differences. Open2view's 112-person team manages this complexity while maintaining service quality. The 760 monthly searches for 'open2view' alone show strong brand equity in a fragmented market.

The traffic data reveals an interesting pattern: 35% organic search vs 57% direct. This suggests a sophisticated user base—likely real estate agents and serious buyers—who bypass search engines entirely. The top keywords include phone numbers (0493725707, 0421944277) and specific names (Sylvie Mander), pointing to a relationship-driven business model where agents build personal brands on the platform.

  • Premium visual content (20 photos + 360° tours) creates defensible moat
  • 112 employees generate $150K revenue per person—efficient for services
  • 57% direct traffic indicates exceptional brand loyalty and repeat usage
  • Multi-country operations show scalable infrastructure and processes
No mobile app presence detected
Dominates visual content quality in niche
Minimal SEO footprint (only 35% organic traffic)
Strong direct traffic signals product-market fit
No public social media profiles
Efficient revenue-per-employee for services business
Limited public reviews or Trustpilot presence
Multi-market presence without heavy funding requirements

The Quiet Unicorn Strategy

Open2view proves you don't need venture capital or explosive growth to build a $16.8M revenue business. By focusing on a single wedge—visual quality—they've created a defensible position in three competitive markets. The real question isn't their past success, but whether they can maintain this premium positioning as AI-generated virtual tours become commoditized.

What tech stack does Open2view use?

1 detected
Programming Languages1

How much traffic does Open2view get?

Traffic & Engagement

31.8K
Monthly Visits
1.9
Pages/Visit
0:25
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-4%
33.0K
Oct 2025
Oct
37.0K
Nov 2025
Nov
31.8K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
57%
Social
2%
Referrals
5%
Email
0%
Paid
1%

Where is Open2view's audience located?

🌍60.1%
🌍24.7%
🌍8.4%
🌍2.8%
🌍2.0%

What keywords does Open2view rank for?

5 keywords
1open2view760 vol$0.80
20493725707260 vol
30421944277140 vol
4sylvie mander140 vol
50411401698100 vol

How is Open2view's SEO?

Meta Tags

title39 chars

Open2view.com - The Real Estate website

description190 chars

Online property and Real Estate listing service with up to 20 photos and 360-degree virtual tours of various types of properties and houses for sale across New Zealand, Australia and the USA

Who works at Open2view?

Loading leads...

What do customers think of Open2view?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Open2view

What is Open2view's Revenue?
Open2view generates approximately $17M in annual revenue. With 112 employees, that's $150,000 per employee.
What does Open2view do?
Online property and Real Estate listing service with up to 20 photos and 360-degree virtual tours of various types of properties and houses for sale across New Zealand, Australia and the USA
How fast is Open2view growing?
Open2view employee count has changed by -5% year over year.
What technologies does Open2view use?
Open2view uses 1 technologies across their website including Programming Languages. Key technologies include PHP.
Who are Open2view's competitors?
Open2view's main competitors include Landlord Studio, The Property Group, Lugtons Real Estate, Harcourts gold Real Estate, Professionals Real Estate Group. These companies operate in similar markets and compete for the same customer base.

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About open2view.com

Online property and Real Estate listing service with up to 20 photos and 360-degree virtual tours of various types of properties and houses for sale across New Zealand, Australia and the USA

Company Overview

open2view.com
Website
business_and_consumer_services
Industry
#918,468
Global Rank
31.8K
Monthly Visitors
1
Technologies
4+
Employees

Technology Stack

open2view.com uses 1 technologies across their website including PHP.

Programming Languages

PHP

Traffic & Audience

31.8K
Monthly Visits
49%
Bounce Rate
1.9
Pages/Visit
0:25
Avg. Duration

open2view.com receives approximately 31.8K monthly visitors and ranks #918,468 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:25 on the site.

The majority of open2view.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is open2view.com?
Online property and Real Estate listing service with up to 20 photos and 360-degree virtual tours of various types of properties and houses for sale across New Zealand, Australia and the USA
What technologies does open2view.com use?
open2view.com uses 1 technologies including PHP. View the full tech stack analysis above.
How popular is open2view.com?
open2view.com receives approximately 31.8K monthly visitors and ranks #918,468 globally. Traffic is declining by 14.3% month-over-month.

Related Searches

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This page provides publicly available information about open2view.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit open2view.com directly at https://open2view.com.