openmoves.com
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OpenMoves: The $6.4M NYC Underdog
A boutique agency punching above its weight in a saturated market
In a world of mega-agencies and VC-funded marketing platforms, OpenMoves operates with the precision of a scalpel. This isn't a volume play—it's a calculated, high-touch digital performance agency based in New York that has quietly built a $6.4M business on the back of technical expertise and relentless execution.
"They aren't chasing vanity metrics—they're engineering measurable performance for clients who demand ROI, not just reach."
The NYC Boutique Model
OpenMoves operates in the sweet spot between freelancer and enterprise agency. With 32 employees generating $6.4M, they achieve a revenue-per-employee of $199K—competitive with top-tier agencies. Their leadership team (Ronen Yaari as Founder, Eyal Yaari as CTO, and seasoned VPs in Paid Media and SEO) suggests a technical-first culture that prioritizes execution over sales theatrics.
Traffic Paradox
Here's the irony: OpenMoves drives 12,509 monthly visits to their own site, yet ranks #2,010,181 globally. This reveals a classic agency blind spot—they're so focused on client performance that their own digital footprint is minimal. Their top keyword is simply 'openmoves' (350 volume), indicating a brand-first discovery model. They're not playing the SEO game for themselves; they're too busy winning it for clients.
The keyword data tells a fascinating story. While competitors chase broad terms like 'digital marketing agency,' OpenMoves ranks for hyper-specific queries: 'what is aio in seo' (850 volume) and niche client questions like 'can I use fresha for my digital marketing company.' This suggests a content strategy built on technical authority rather than broad appeal—educating their ideal client profile rather than casting a wide net.
- Technical SEO & Paid Search specialists with CTO-level leadership
- Boutique model: $199K revenue per employee vs. industry average of $120K
- Hyper-niche keyword strategy targeting specific client pain points
- New York-based with strong local market positioning
The Quiet Performer
OpenMoves proves that in marketing services, execution beats expansion. They're not building a unicorn—they're building a sustainable, high-margin business by doing the unsexy work that drives real revenue for clients.
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OpenMoves: Performance Marketing Agency | Paid Media | SEO | CRO | Email
Looking for attention? OpenMoves is New York's premier digital performance marketing agency, offering Paid Search, Organic & Local SEO, Social Media & Email Marketing. Get in touch today.
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About openmoves.com
Looking for attention? OpenMoves is New York's premier digital performance marketing agency, offering Paid Search, Organic & Local SEO, Social Media & Email Marketing. Get in touch today.
Company Overview
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Technology Stack
openmoves.com uses 24 technologies across their website including Wistia, YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Wistia, YouTube Embed
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
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PHP
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WordPress
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LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
openmoves.com receives approximately 12.5K monthly visitors and ranks #2,010,181 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:12 on the site.
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