While most SaaS companies chase vanity metrics, Hups is quietly building the infrastructure for organizations that improve themselves. With 36 employees and $6.3M in revenue, they're not selling software—they're selling organizational evolution.

"Hups isn't another project management tool—it's a transformation platform that makes organizations self-improving."

The Swedish consultancy operates in a space where most players sell hours, not outcomes. Hups breaks this model by productizing transformation itself. Their LinkedIn presence and blog signal they're building a movement, not just a client services business. The zero traffic data isn't a weakness—it's a filter for qualified enterprise buyers who don't browse for solutions.

• Self-improving organizations as a category of one
• Productized consulting with $175k revenue per employee
• Dual-brand strategy: Hups (product) vs operationalexcellence.com (domain authority)
• Built for enterprises that don't discover vendors through SEO