opgroen.nl
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OpGroen: The Dutch Insurance Giant You've Never Heard Of
€67.9M revenue, 250k customers, and a secret weapon in a crowded market
In the hyper-competitive Dutch insurance landscape, a quiet giant is scaling without the noise of fintech startups. OpGroen isn't chasing flashy valuations—it's capturing €67.9M in revenue by doing one thing relentlessly: being the reliable, boring choice for over 250,000 Dutch customers.
"In insurance, boring is the new sexy. While startups chase disruption, OpGroen proves that reliability scales."
The Silent Acquisition Engine
With 250,000+ customers trusting their insurance needs to OpGroen, the company has achieved something most fintechs fail at: organic growth without burning cash on acquisition. Their 52% direct traffic share tells the story—people aren't discovering them through ads; they're typing 'opgroen.nl' directly into their browser because they already know what they want. This is the hallmark of a brand that has achieved market penetration through word-of-mouth and reliability, not viral marketing.
Technical Stack: Modern but Pragmatic
OpGroen's tech stack reveals a company that understands scale. Built on Vue.js and Nuxt.js with Tailwind CSS, they've prioritized performance and maintainability over bleeding-edge frameworks. The presence of Vite and Lazy Loading shows they care about user experience, while the lack of complex structured data suggests they're not obsessed with SEO hacks—they're focused on serving their existing customers efficiently. This is a pragmatic approach that prioritizes function over flash.
The Trustpilot rating of 3.1/5 from 425 reviews is telling. It's not terrible, but it's not exceptional either. For an insurance company, this might actually be the sweet spot—too many 5-star reviews in insurance often signal review manipulation, while consistently low ratings would indicate systemic issues. OpGroen sits in the middle: good enough to keep customers, but not so good that it raises eyebrows. This is the reality of insurance: people don't love their insurer, they just want it to work when disaster strikes.
- Direct traffic dominance (52%) indicates strong brand recall and repeat customers
- Search volume for 'opgroen inloggen' (920/month) proves active customer engagement
- 294 employees for €67.9M revenue = €231K revenue per employee—efficient operations
- Social presence across 4 platforms shows consistent brand management
The Boring Playbook Wins
OpGroen proves that in insurance, reliability beats disruption every time
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Sluit je verzekering af bij OpGroen. En door.
Meer dan 250.000 Nederlanders vertrouwen op verzekeringen van OpGroen. Een verzekering die past bij jou met goede prijs. Bereken nu de premie op opgroen.nl.
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Reviews (4)
I had to make only one call and all…
I had to make only one call and all questions were answered and changes to my insurance was done without any delay. Very happy with the service.
Glad to see that you're so happy with us. Much appreciated!
The telephone support fixed a problem
The telephone support fixed a problem
Goedemiddag Jim, Dat doet ons goed om te horen! Fijn dat onze telefonische ondersteuning het probleem heeft kunnen oplossen. We streven er altijd naar om snel en effectief te helpen, dus het is prettig om te weten dat dit in jouw geval gelukt is. Mocht je in de toekomst nog vragen of problemen hebben, staan we uiteraard weer voor je klaar! Met vriendelijke groet, Hermine van OpGroen
WARNING
WARNING! They illegally took money from my bank account. And I didn't sign any contract with them.
goedemiddag Irina Zav, Dank voor uw review. We begrijpen dat uw bericht zorgwekkend is en nemen dit zeer serieus. Wij hebben uw account erbij gezocht en we zien dat er online via de KNMV een verzekering is afgesloten. Hierover heb ik u inmiddels een e-mail gestuurd. Wilt u deze e-mail beantwoorden? We willen benadrukken dat wij nooit zonder geldige grondslag bedragen incasseren en dat wij dit alleen doen op basis van een afgesloten verzekering. Als er sprake is van misbruik van uw gegevens, helpen wij u uiteraard om dit recht te zetten. Met vriendelijke groet, Hermine van OpGroen
Do NOT use this company
Do NOT use this company! They will not cover you even for the most basic incidents. Their website "doesn't work on Apple devices and we're working very hard to fix this" for months. Don't even bother emailing them they will not respond, and the contact phone number they give you is disconnected. Absolute waste of time and money. Edit: Instead of trying to call me specifically about my review why don’t you respond to the request to cancel my contract I submitted a few days ago?
Hai So. Our phones are not disconnected of course. It has been extremely busy lately, indeed. For that, we apologize. To what policy are you referring? Perhaps I can be of some assistance? Would you be so kind to reply to my inquiry I've send you? Greets Alex
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About opgroen.nl
Meer dan 250.000 Nederlanders vertrouwen op verzekeringen van OpGroen. Een verzekering die past bij jou met goede prijs. Bereken nu de premie op opgroen.nl.
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Technology Stack
opgroen.nl uses 18 technologies across their website including Cloudinary, Font Awesome, HSTS, and more.
Media
Cloudinary
Fonts
Font Awesome
Security
HSTS
Translation
Weglot
Advertising
Microsoft Ads
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
opgroen.nl receives approximately 40.3K monthly visitors and ranks #511,079 globally. The website has a bounce rate of 32% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 5:01 on the site.
The majority of opgroen.nl's traffic comes from .
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This page provides publicly available information about opgroen.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit opgroen.nl directly at https://opgroen.nl.