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opini.id

8 technologies
VerifiedGrowingVisit1.1K/mo$4M358 Tech
Deep Dive

Opini.id: The Niche Media Network That Actually Makes Money

How a 35-person team built a $4.1M revenue media empire in Indonesia's crowded digital landscape

In a world where media startups bleed cash, Opini.id is quietly building a $4.1M revenue machine with just 35 employees. While everyone chases viral hits, this Indonesian media network is playing a different game entirely—and it's working.

1,077
monthly website visits
35
team members
$4.1M
annual revenue
65%
direct traffic

"When your direct traffic is 3x your search traffic, you're not playing the SEO game—you're building a brand that people seek out."

The Audience That Actually Shows Up

Opini.id's traffic profile reveals a counter-intuitive truth: 65% of visitors come directly, while only 21% find them through search. In an era where media companies obsess over SEO, Opini.id has built something rarer—a loyal audience that types their URL directly. This isn't accidental; it's the result of consistently delivering 'perspektif yang kritis, kreatif, tajam dan berani' (critical, creative, sharp, and bold perspectives) on social, political, and cultural issues that resonate deeply with Indonesian readers.

The Multi-Channel Network Play

While their website traffic seems modest, Opini.id's true power lies in its multi-channel approach. With active presences on TikTok, Twitter, YouTube, Facebook, and Instagram, they're not just a website—they're a distribution network. This explains the revenue: $4.1M from 35 employees means ~$117K revenue per employee, a healthy ratio for a media company. The 'explainer' positioning suggests they're not just reporting news; they're making complex issues digestible and shareable across platforms.

The tech stack tells its own story. Built on Webflow with Tailwind CSS and Bootstrap, Opini.id prioritizes speed and mobile responsiveness—critical for an Indonesian audience where mobile-first is non-negotiable. Google Analytics and HSTS show they're serious about data-driven decisions and security. This isn't a scrappy blog; it's a professional operation with enterprise-grade infrastructure.

  • Revenue-per-employee ratio of $117K suggests sustainable unit economics
  • 65% direct traffic indicates strong brand recall and loyal audience
  • Multi-platform presence (TikTok to YouTube) diversifies risk and reach
  • Niche focus on Indonesian social/political/cultural content creates defensible moat
Not chasing massive scale (only 1,077 monthly website visits)
Profitable with $4.1M revenue from organic growth
No VC funding or external investment disclosed
Lean team of 35 operating efficiently
Limited global appeal (100% traffic from Indonesia)
Deep cultural resonance with local audience

The Anti-Scalability Startup

In a world obsessed with hypergrowth, Opini.id proves that deep, focused impact in a specific market can build a more sustainable business than chasing viral hits or global expansion.

What tech stack does Opini use?

12 detected
Security1
Analytics & Marketing1
Web Standards1
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google APIs
G
Google Analytics
G
Google Static

How much traffic does Opini get?

Traffic & Engagement

1.1K
Monthly Visits
2.4
Pages/Visit
1:15
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
407
Nov 2025
Nov
1.1K
Dec 2025
Dec

Traffic Sources

Search
21%
Direct
65%
Social
5%
Referrals
7%
Email
0%
Paid
2%

Where is Opini's audience located?

🌍100.0%

What keywords does Opini rank for?

5 keywords
1opini id170 vol
2opini1.9K vol$0.13
3opini ]170 vol
4website opini50 vol
5opini id gdp indonesia0 vol

How is Opini's SEO?

Meta Tags

title49 chars

Opini -AN EXPLAINER MULTI-CHANNEL NETWORK COMPANY

description281 chars

Opini.id adalah media perspektif yang kritis, kreatif, tajam dan berani dalam mengangkat hal sosial, politik dan budaya. Opini.id fokus dalam menyajikan konten-kontennya secara kreatif dan inspiratif untuk disebar luaskan kepada masyarakat melalui beragam platform yang disediakan.

Who works at Opini?

Loading leads...

What do customers think of Opini?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Opini

What is Opini's Revenue?
Opini generates approximately $4M in annual revenue. With 35 employees, that's $116,000 per employee.
What does Opini do?
Opini.id adalah media perspektif yang kritis, kreatif, tajam dan berani dalam mengangkat hal sosial, politik dan budaya. Opini.id fokus dalam menyajikan konten-kontennya secara kreatif dan inspiratif untuk disebar luaskan kepada masyarakat melalui beragam platform yang disediakan.
How fast is Opini growing?
Opini employee count has changed by -8% year over year.
What technologies does Opini use?
Opini uses 8 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Webflow.
Who are Opini's competitors?
Opini's main competitors include QuantiTech, ChipRewards, Dynetics Technical Solutions, MartinFederal Consulting, TheraNest. These companies operate in similar markets and compete for the same customer base.

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Raw JSON Data

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About opini.id

Opini.id adalah media perspektif yang kritis, kreatif, tajam dan berani dalam mengangkat hal sosial, politik dan budaya. Opini.id fokus dalam menyajikan konten-kontennya secara kreatif dan inspiratif untuk disebar luaskan kepada masyarakat melalui beragam platform yang disediakan.

Company Overview

opini.id
Website
news_and_media
Industry
#11,807,310
Global Rank
1.1K
Monthly Visitors
8
Technologies

Technology Stack

opini.id uses 8 technologies across their website including Google Fonts, HSTS, Webflow, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Webflow

Analytics & Marketing

Google Analytics

Web Standards

Twitter Cards

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

1.1K
Monthly Visits
49%
Bounce Rate
2.4
Pages/Visit
1:15
Avg. Duration

opini.id receives approximately 1.1K monthly visitors and ranks #11,807,310 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:15 on the site.

The majority of opini.id's traffic comes from .

Frequently Asked Questions

What is opini.id?
Opini.id adalah media perspektif yang kritis, kreatif, tajam dan berani dalam mengangkat hal sosial, politik dan budaya. Opini.id fokus dalam menyajikan konten-kontennya secara kreatif dan inspiratif untuk disebar luaskan kepada masyarakat melalui beragam platform yang disediakan.
What technologies does opini.id use?
opini.id uses 8 technologies including Google Fonts, HSTS, and 2 more. View the full tech stack analysis above.
What are opini.id's social media accounts?
opini.id is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is opini.id?
opini.id receives approximately 1.1K monthly visitors and ranks #11,807,310 globally. Traffic is growing by 164.6% month-over-month.

Related Searches

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This page provides publicly available information about opini.id. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit opini.id directly at https://opini.id.