opinion-way.com
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OpinionWay: The Data Engine Behind French Public Opinion
A 20M€ revenue research firm quietly powering political and consumer insights
While the world obsesses over AI-generated content, a 191-person French firm is quietly collecting the raw human data that algorithms can't fabricate. OpinionWay doesn't just track opinions—it manufactures certainty in an uncertain world.
"In a world drowning in digital noise, OpinionWay trades in the currency of certainty—measured, validated, and monetized."
The Precision Playbook
OpinionWay operates at the intersection of political forecasting and consumer behavior. Their 47% organic traffic isn't accidental—it's engineered. When users search for 'sondage opinionway novembre 2025' or 'resultat de l sondage opinionway vih', they're not browsing; they're seeking authoritative validation. The firm's genius lies in becoming the default source for specific, high-stakes queries where ambiguity is expensive.
Sector Dominance Strategy
With revenue north of $21M, OpinionWay has carved a moat in five verticals: FMCG, healthcare, tech, luxury, and energy. This isn't diversification—it's strategic positioning. Each sector demands regulatory compliance, specialized methodologies, and trusted relationships. Competitors can't easily pivot between studying vaccine sentiment and luxury purchasing without rebuilding credibility from scratch.
The tech stack reveals a pragmatic approach: Tailwind CSS for rapid UI development, Vite for modern builds, and Bootstrap for legacy compatibility. They're not chasing bleeding-edge frameworks; they're building a stable, maintainable platform that prioritizes data integrity over flashy interfaces. The presence of Google Tag Manager and Twitter Cards shows they understand distribution as well as collection.
- Political polling infrastructure with 24-hour turnaround capabilities
- B2B consumer insights with multi-sector specialization
- International research network (evidenced by the 18% non-French traffic)
- Media-ready data packaging for news outlets
The Unsexy Billion-Dollar Truth
While startups chase AI hype, OpinionWay proves that structured human opinion remains the most valuable—and defensible—data asset in the market.
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OpinionWay - Étude marketing et sondage d’opinion en France et à l’international
Nous réalisons des études marketing et des sondages d’opinion dans divers secteurs tels que la grande consommation, la santé, les technologies, le luxe et l’énergie.
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About opinion-way.com
Nous réalisons des études marketing et des sondages d’opinion dans divers secteurs tels que la grande consommation, la santé, les technologies, le luxe et l’énergie.
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Technology Stack
opinion-way.com uses 14 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Privacy & Consent
Didomi
Analytics & Marketing
Google Tag Manager
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Traffic & Audience
opinion-way.com receives approximately 14.2K monthly visitors and ranks #1,645,836 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:00 on the site.
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