opower.com
opower.com
Get leads like Opower — and thousands more
Build targeted lists by tech stack, traffic, and more
Opower's Silent Data Dominance
How a 157-person team commands 870K backlinks and 782K monthly visits
In an era of bloated SaaS teams, Opower operates with surgical precision: 157 employees driving $25M in revenue while commanding a backlink profile that rivals tech giants. This isn't just a finance platform—it's a data empire built on utility intelligence.
"Opower proves that in B2B finance, authority isn't built through marketing spend—it's earned through data depth and network effects."
The Utility Intelligence Play
With 61% direct traffic and keywords like 'TID login' driving conversions, Opower has embedded itself into the operational fabric of utility companies. Their secret? Turning boring energy data into predictive insights that utilities can't live without. The 99.6% US traffic concentration reveals a hyper-focused vertical strategy that most fintechs would consider too narrow.
The Backlink Moat
870,804 backlinks from just 782K monthly visits is an extraordinary ratio—each visitor generates over 1.1 authoritative links. This suggests Opower isn't just acquiring links; they're earning them through data partnerships and utility integrations. For context, most B2B fintechs struggle to hit a 10:1 visit-to-backlink ratio. Opower sits at 1:0.9.
The keyword strategy reveals their enterprise playbook: 'Opower design' (150 monthly searches) and 'TID login' (300 searches) indicate a product so deeply integrated that users search for the platform by name. This is the hallmark of infrastructure software—when customers stop searching for solutions and start searching for your login page.
- Revenue per employee: ~$159K—exceptional efficiency for a data platform
- Traffic concentration: 99.6% US reveals either regulatory moats or intentional market dominance
- Direct traffic supremacy: 61% direct vs 5% organic suggests brand strength over SEO play
- Keyword depth: 'Turlock Irrigation District' signals public sector penetration
The Quiet Giant of Utility Data
Opower doesn't play the VC game—they play the infrastructure game, and they're winning on efficiency and depth over scale and noise.
How much traffic does Opower get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Opower's audience located?
Who competes with Opower?
Device Distribution
What keywords does Opower rank for?
5 keywordsWhat is Opower's revenue?
Who works at Opower?
Loading leads...
What do customers think of Opower?
Opower
Activity & Engagement
Contact Information
Reviews (0)
No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.
Frequently Asked Questions about Opower
What is Opower's Revenue?
How fast is Opower growing?
How do people interact with Opower?
How do people find Opower?
Who uses Opower?
Who are Opower's competitors?
What do customers think of Opower?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export opower.com Data
Download the complete tech stack, analytics, leads, and company data for opower.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About opower.com
Company Overview
Traffic & Audience
opower.com receives approximately 782.6K monthly visitors and ranks #51,067 globally. The website has a bounce rate of 19% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 2:37 on the site.
The majority of opower.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is opower.com?
How popular is opower.com?
Related Searches
This page provides publicly available information about opower.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit opower.com directly at https://opower.com.