optery.com
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Optery: The Data Broker Assassin
How a 46-person team is building the most sophisticated personal data removal engine on the web.
The internet has a memory problem, and Optery is here to surgically remove it. While most privacy tools just block trackers, Optery actively hunts down and deletes your personal information from over 700 data broker websites—the shadowy middlemen selling your home address, phone number, and background history to anyone willing to pay.
"Optery isn't just a privacy tool—it's a data broker assassin with enterprise-grade precision."
The Growth Engine
With 59% direct traffic and 31% organic search, Optery has achieved remarkable brand authority. When users search for 'delete me' or 'incogni,' they find Optery. The company's $3.2M funding from Y Combinator and others has fueled a growth trajectory that sees 785,000 monthly visitors actively seeking to reclaim their digital privacy. The secret? They don't just promise deletion—they show you exactly what data is exposed and provide proof of removal.
The User Experience
Optery's 4.4/5 Trustpilot rating from 166 reviews reveals a critical insight: users don't just want privacy—they want transparency. The platform's core differentiation is its visual dashboard that exposes exactly where your data lives online, then automates the takedown process. Unlike competitors who operate in the dark, Optery shows you the breadcrumbs of your digital footprint before and after removal.
The data broker industry is a $250B behemoth that operates largely in the shadows. These companies aggregate public records, social media data, and purchase histories to create detailed profiles of individuals—then sell access to marketers, landlords, and bad actors. Optery's approach is methodical: scan 700+ brokers, identify exposures, automate opt-out requests, and verify compliance. It's a war of attrition against an opaque industry, fought with code and persistence.
- Automated scanning across 700+ data broker sites (vs. 50-100 for most competitors)
- Visual proof of exposure with before/after screenshots
- Enterprise-grade API for B2B applications (Optery for Business)
- Y Combinator pedigree with strong technical founding team (Gentilello & Atlas)
The Privacy Wars Have Begun
Optery is building the infrastructure for a future where personal data isn't a commodity. For founders and investors watching the privacy tech space, this is the company proving that automated data removal can scale into a sustainable, mission-driven business.
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Remove Your Personal Information from Google - Optery
Remove your home address and other personal information from Google and 700+ sites using the most advanced data broker removal service in the world.
Remove Your Personal Information from Google
Take back your privacy. Optery’s opt‑out software uncovers and removes your personal info from hundreds of data brokers, delivers live before‑and‑after screenshots, and offers a 30‑day money‑back guarantee.
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Reviews (20)
Good company.
It is a good company that gives good info to clients. Keep up the good work!
Thank you for the great feedback. We really appreciate you taking the time to share this and we’re glad the information has been helpful. We’ll keep doing our best. Please don’t hesitate to reach out to [email protected] if you need more information.
Excellent service and feedback
Excellent service and feedback. I highly recommend.
Thank you for your feedback. We’re glad to hear you had a positive experience and truly appreciate your recommendation. Please let us know if you have any questions.
Incredible how you can "clean-up" the…
Incredible how you can "clean-up" the internet from the "junk" and trails on our lives. I've been using Optery several months; I won't ever be without you.
Thank you so much for the great feedback. Helping clean up the internet noise and reduce those digital trails is exactly what Optery is here to do, and we’re glad it’s been useful for you. We appreciate you being with us and we’ve got your back. Let us know if you need more information.
They alert me constantly
I believe that they continually alert me to all the data brokers. They're very thorough and they've been excellent source of removing information that is fractured and inaccurate.
Thank you for sharing your feedback. We’re glad to hear the alerts have been helpful. Many listings contain fragmented or inaccurate information, and our focus is to find those and work on removing them over time. Since data brokers often repost information, ongoing monitoring and alerts are an important part of keeping your exposure as low as possible. If you’d like more details about your alerts or removals, please feel free to reach out to our support team at [email protected]
Optery is an excellent company that…
Optery is an excellent company that excels in keeping my data out of data brokers' hands. They also provide exceptional customer service when you have a question and respond quickly. They will also prorate your charges if you downgrade or upgrade during the cycle. They consistently keep me under 10% exposed online, which is very good because it’s a constant fight to keep your data private. Once one data broker has your data, it’s shared again with others. I am pleased with the 3 years I have used them, and I also added a family member to receive a discount.
We truly appreciate you taking the time to share such thoughtful feedback. Keeping your exposure low and your data out of data brokers’ hands is exactly what we aim to do. We’re also glad our support team has been responsive and helpful whenever you had questions, and that the flexibility around plan changes has been useful. If you ever need more information or assistance, you can always reach out to us at [email protected].
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About optery.com
Remove your home address and other personal information from Google and 700+ sites using the most advanced data broker removal service in the world.
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Technology Stack
optery.com uses 20 technologies across their website including Font Awesome, Algolia, HSTS, and more.
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Font Awesome
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Algolia
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HSTS
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PHP
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Framer, WordPress
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Cloudflare
Traffic & Audience
optery.com receives approximately 786.0K monthly visitors and ranks #58,935 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:14 on the site.
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