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OptoScale: The AI Eyes of Aquaculture
How a Norwegian startup is turning underwater video into a $11M revenue stream.
While the world debates the ethics of AI, OptoScale is quietly deploying it into the murky depths of fish farms to solve a billion-dollar problem: lice. They aren't just monitoring fish; they are digitizing the ocean floor with computer vision that turns video streams into actionable health data.
"OptoScale isn't selling software; they are selling the ability to see what the human eye misses in the dark."
The Precision Obsession
The aquaculture industry has long relied on manual sampling—pulling nets, counting lice, and estimating weight. It's invasive, inaccurate, and stressful for the fish. OptoScale disrupts this by using stereo camera systems and AI to provide real-time, non-invasive monitoring of lice, health, and weight. Their headline 'Oppdag presisjon' (Discover precision) isn't marketing fluff; it's the core value proposition.
The Traffic Paradox
With only 4,458 monthly visits, OptoScale looks small on the surface. But look closer: 48% of their traffic is direct. This signals a B2B model where customers don't browse; they log in. The high volume of branded keywords like 'bioscope' (12,840 volume) suggests they are battling for brand recognition in a crowded space, likely against competitors like Bioscope, hinting at a fierce market share war in the Nordic region.
The tech stack reveals a modern, agile approach. Built on Vite with Tailwind CSS and jQuery, it’s a pragmatic blend of speed and utility. The presence of PWA (Progressive Web App) capabilities indicates they prioritize accessibility for field operators who need data on mobile devices in remote locations, not just desktop analysts.
- The Leadership: CEO Sven Kolstø anchors a team blending ML expertise (Andreas Oslandsbotn) with commercial drive (Morits Halkjelsvik).
- The Market Gap: Traditional aquaculture relies on lagging indicators; OptoScale offers real-time telemetry to prevent outbreaks before they decimate stocks.
- The Moat: Their focus on 'Sanntidsovervåkning' (real-time monitoring) creates a data layer that becomes stickier the longer a client uses it.
The Verdict: A High-Value Industrial Play
OptoScale represents the maturation of AgTech—moving from hype to hard revenue in one of the world's toughest environments.
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OptoScale | Sanntidsovervåkning av lus, helse og vekt
OptoScale
OptoScale er verdensledende på presise vektmålinger for fiskeoppdrett og leverer i tillegg løsninger for overvåking av fiskehelse og automatisk lusetelling
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optoscale.no uses 19 technologies across their website including PHP, WordPress, Cloudflare, and more.
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optoscale.no receives approximately 4.5K monthly visitors and ranks #4,352,134 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:18 on the site.
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