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Origo: The Invisible Finance Engine
How a 192-person firm quietly powers UK pension infrastructure
While fintech unicorns chase headlines, Origo is building the plumbing of the UK's pension system. With 192 employees and $27.5M in revenue, they're the invisible force behind how millions manage their retirement savings.
"They're not building consumer apps—they're building the pipes that other fintechs can't live without."
The Enterprise Playbook
Origo's 10.6K monthly visits aren't vanity metrics—they're qualified enterprise traffic. With 47% direct traffic (vs 42% organic), they're not chasing SEO. They're winning deals. The keywords reveal their moat: 'origo sipp', 'origo services limited'—these are procurement searches, not consumer ones.
The B2B2C Advantage
While competitors burn cash on user acquisition, Origo's model is elegant: they enable platforms (like SIPP providers) to serve end users. Their tech stack—Tailwind, Bootstrap, PWA—suggests they're building for performance, not flash. This is infrastructure, not entertainment.
The leadership team tells the story: a CFO, head of new product development, head of business development, and integration specialists. This isn't a consumer-facing startup. It's a B2B2C infrastructure company that happens to be in finance. The 80.1% traffic concentration in one undefined region likely means UK dominance with minimal international expansion—classic infrastructure playbook.
- Built for integration, not innovation: Their tech stack prioritizes compatibility over cutting-edge features
- Enterprise sales motion: Direct traffic dominance signals mature B2B relationships
- Niche depth over breadth: Focused on SIPP infrastructure, not consumer-facing features
- Revenue stability: $27.5M on 192 employees suggests efficient unit economics
The Quiet Giant of UK Pensions
Origo proves that in finance, infrastructure beats interface every time.
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Origo | Everything flows...
Everything flows...
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About origo.com
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Technology Stack
origo.com uses 16 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.
Fonts
Google Fonts
Security
HSTS
CDN
jsDelivr
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
origo.com receives approximately 10.6K monthly visitors and ranks #2,032,704 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:45 on the site.
The majority of origo.com's traffic comes from undefined, undefined, .
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