Orlandi isn't a startup chasing disruption—it's a 95-person legacy player in fragrance and cosmetics delivery that seems to be operating in stealth mode online. With $23.8M in revenue and decades of industry presence, their digital strategy reveals a fascinating blind spot.

"A company doing $23M+ in revenue with just 1,278 monthly visits isn't just flying under the radar—they're practically invisible to the digital economy they serve."

The tech stack tells its own story. jQuery, Bootstrap, and Ant Design suggest a mid-2010s build that hasn't been modernized. They're using Google Analytics and Tag Manager correctly (hence the data), but the lack of structured data beyond basic Organization schema means they're missing rich search opportunities. For a company in marketing and fragrance, this is a surprising gap.

• Deep industry relationships likely drive 90%+ of revenue (hence minimal digital investment)
• Strong keyword relevance in niche terms ('sachets', 'ecopro', 'multiscent') but poor site architecture
• Social profiles exist but show minimal activity—LinkedIn is the most active, Facebook is stagnant
• No backlink profile suggests they're not actively building authority or thought leadership