You’ve probably never heard of Ortholite, yet you’ve almost certainly worn their foam. This isn't a consumer brand—it's the invisible infrastructure inside Nike, Adidas, and New Balance. And they're quietly dominating a $27B insole market while flying completely under the radar.

"They don't compete with shoe brands—they complete them. Ortholite is the ultimate B2B2C play."

The leadership team is equally focused. With names like Marty Greenwald and William Hsieh leading global sales, this is a machine built for B2B relationships, not viral marketing. The 309 employees generate $96.9M in revenue—that's ~$313K per employee, an efficiency metric that suggests a lean, high-margin operation. They're not burning cash on growth; they're printing it quietly.

• Dominates the 'invisible' component market while brands take the credit
• 46% organic traffic proves B2B brand equity without consumer advertising
• Top keywords reveal a hybrid audience: manufacturers + curious consumers
• Social presence is professional, not personal—LinkedIn over Instagram