oscaro.com
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Oscaro: The Auto Parts Giant You've Never Heard Of
How 443 employees drive $80M+ revenue and 4.8M monthly visits in auto parts e-commerce
While Silicon Valley obsesses over AI and SaaS, a French auto parts marketplace quietly dominates the European automotive aftermarket with 4.8 million monthly visits and $80M+ in revenue. This is the story of Oscaro—built without venture capital, scaling through pure operational excellence.
"Oscaro proves that boring industries with high barriers to entry create the most defensible businesses—no hype needed."
The DIY Mechanic's Secret Weapon
Oscaro serves a fiercely loyal audience of DIY mechanics and professional garages across Europe. With 202,455 Trustpilot reviews at 4/5 stars, they've built trust in a space where getting the right part is mission-critical. Their traffic breakdown reveals a sophisticated user base: 28% direct traffic shows remarkable brand recall—customers literally type 'oscaro' into their browser (314,300 monthly searches) before searching generic terms.
The SEO Juggernaut Strategy
With 12.3 million backlinks and 66% organic traffic, Oscaro has mastered long-tail keyword domination in the auto parts space. They rank for everything from 'oscaro mon compte' (3,740 monthly searches) to 'piece auto' (15,410 monthly searches). This isn't accidental—it's a decade-long investment in content and technical SEO that makes them the default destination when European car owners need parts.
What makes Oscaro fascinating is their tech stack minimalism: Tailwind CSS, Cloudflare, HSTS, and Cloudflare Turnstile. No complex frameworks, no bloated infrastructure—just efficient, scalable technology that handles nearly 5 million monthly visitors without breaking a sweat. This lean approach mirrors their business model: 443 employees generating $80M+ revenue means $180K+ revenue per employee—exceptional efficiency for e-commerce.
- Bootstrapped profitability in the capital-intensive auto parts space
- Built a moat through 12.3M backlinks and 66% organic traffic
- Turned commodity auto parts into a branded, trusted destination
- Achieves 28% direct traffic—rare for e-commerce without retail presence
The Unsexy Unicorn
Oscaro's $80M revenue with 443 employees proves that in e-commerce, boring beats flashy. While startups chase growth-at-all-costs, this auto parts giant built a fortress business by solving a real problem for real customers—day in, day out. The lesson? Sometimes the best investment isn't in the next shiny object, but in mastering the unsexy fundamentals.
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5 keywordsHow is Oscaro's SEO?
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Reviews (20)
Super.....................
Super.....................
Bonjour Bruno, Je vous remercie pour votre retour sur votre expérience sur notre site. La satisfaction client étant le cœur de notre métier. Bien à vous Myriam, L’équipe Oscaro.
Prompt delivery
Prompt delivery
Bonjour Peter, Je vous remercie pour votre retour sur votre expérience sur notre site. La satisfaction client étant le cœur de notre métier. Bien à vous Myriam, L’équipe Oscaro.
Enjoliveur par choc
Simple, rapide et efficace.
Bonjour Mohamed, Je vous remercie pour votre retour sur votre expérience sur notre site. La satisfaction client étant le cœur de notre métier. Bien à vous Myriam, L’équipe Oscaro.
réparation alternateur New Beetle essence de 2001
l'alternateur de ma voiture ne chargeait plus la batterie (60 000kms). Je soupçonnais donc le régulateur que j'ai reçu assez rapidement par Oscaro pour 28€. Remplacé illico avec l'aide d'une vidéo youtube, j'ai concurrencé le garagiste qui me proposait le remplacement de l'alternateur pour plus de 300€. Merci Oscaro.
Bonjour Daniel, Je vous remercie pour votre retour sur votre expérience sur notre site. La satisfaction client étant le cœur de notre métier. Bien à vous Myriam, L’équipe Oscaro.
Reliability
Range, rapididity,reliability and price.
Bonjour Mike, Je vous remercie pour votre retour sur votre expérience sur notre site. La satisfaction client étant le cœur de notre métier. Bien à vous Myriam, L’équipe Oscaro.
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About oscaro.com
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Technology Stack
oscaro.com uses 4 technologies across their website including HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
HSTS, Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
oscaro.com receives approximately 4.8M monthly visitors and ranks #9,841 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 4:03 on the site.
The majority of oscaro.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about oscaro.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit oscaro.com directly at https://oscaro.com.