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Osome: The $185M Accounting Trojan Horse
Why UK founders are ditching traditional accountants for Osome's 24-hour AI-powered platform
In the UK, incorporation paperwork typically takes weeks and costs thousands in accountant fees. Osome cuts that to 24 hours. With 478 employees and $185M in revenue, they've built more than a fintech—they've engineered a compliance escape route for entrepreneurs.
"Osome isn't selling accounting software—they're selling time back to founders who shouldn't be reading HMRC manuals at midnight."
The Founder's Dilemma Solved
Traditional UK accounting firms operate on billable hours and delayed responses. Osome flips this model: their 24-hour response guarantee isn't a feature—it's a psychological safety net for founders. With 45% direct traffic, entrepreneurs aren't finding Osome through SEO; they're being referred by peers who've already escaped the spreadsheet nightmare.
The Stealth Growth Engine
Here's what's interesting: Osome's organic search traffic is only 43% of their total. That means they're winning through direct navigation and referrals—the hardest growth channel to fake. Their 23,887 backlinks suggest they're not just buying links; they're becoming the default recommendation in founder communities. The $185M revenue on 478 employees gives them a $387K revenue-per-employee ratio—efficiency that traditional firms can't touch.
Their tech stack reveals the strategy: Next.js for speed, AWS for scale, Strapi for content. But the real moat is their hybrid approach—AI handles the compliance grunt work while human accountants provide the 24-hour reassurance. This isn't full automation; it's augmentation that preserves the human touch where it matters most: trust.
- 24-hour accountant response time vs. industry standard of 3-5 days
- Full incorporation setup in 24 hours (traditionally 10+ days)
- 3.6/5 Trustpilot rating from 640 reviews—room for improvement that signals authenticity
- UK-specific expertise with 24/7 digital access
Osome is the infrastructure layer for UK startup compliance
While competitors sell software, Osome sells certainty—making them the silent partner in thousands of UK incorporations every month
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Osome Accounting Experts and Simple Software for Your Business
Osome helps entrepreneurs in the UK incorporate their businesses and set up accounting online. Our accountants are based in the United Kingdom and answer within 24 hours.
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Reviews (20)
Using for 3+ years
Been an absolute pleasure using them and i still continue to do so for my business and for my future ventures :)
Hi Zubair, Thank you so much for taking the time to leave us a positive review! Your satisfaction is our priority, and we're delighted that we could meet your expectations. We truly appreciate your support. Warm regards, the Osome team✨
Very good experience. Excellent service
Osome has an excellent service. Staff are polite and helpful. Overall 5 star.
Outstanding Support from Assel — Truly Above and Beyond
I want to express my sincere gratitude for the exceptional support I received from Assel throughout my VAT registration process. This was a complex and stressful situation for me, but Assel handled everything with remarkable professionalism, patience, and care. She consistently went above and beyond her responsibilities: • proactively contacted HMRC multiple times on my behalf • explained every step clearly and calmly • followed up regularly without me even asking • kept me updated during delays • provided guidance that showed deep expertise • genuinely cared about helping me resolve the issue Thanks to her persistence and attention to detail, my problem was finally resolved — something I could not have achieved on my own. Assel is the kind of specialist every client hopes to work with: knowledgeable, reliable, kind, and truly committed to delivering results. If I could give more than 5 stars, I would. Osome is extremely lucky to have her on the team. Highly recommended!
Nothing is too much trouble with the…
Nothing is too much trouble with the amazing guys at Osome, they are polite friendly and very helpful. They answer your questions promptly and its a pleasure to have them as my accountants I would highly recommend them Muhammed Alif is the friendliest and most helpful person I really enjoy working with him on my accounts
I’ve been using Osome for my business…
I’ve been using Osome for my business accounting and company administration, and I’m genuinely impressed with the level of service they provide. The platform is intuitive, efficient, and takes a lot of the stress out of managing finances and compliance. The communication from the Osome team has been excellent — responses are quick, clear, and always helpful. Their accountants and support staff are knowledgeable and proactive, often spotting issues or offering solutions before I even think to ask.
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About osome.com
Osome helps entrepreneurs in the UK incorporate their businesses and set up accounting online. Our accountants are based in the United Kingdom and answer within 24 hours.
Company Overview
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Technology Stack
osome.com uses 10 technologies across their website including Strapi, Amazon S3, Amazon Web Services, Google Tag Manager, and more.
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Strapi
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Frontend Frameworks
Next.js
Traffic & Audience
osome.com receives approximately 271.2K monthly visitors and ranks #144,252 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:43 on the site.
The majority of osome.com's traffic comes from undefined, undefined, .
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