oulahealth.com
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Oula: The NYC Maternity Powerhouse
A $65M revenue midwife-led model challenging the status quo
In a landscape dominated by impersonal hospital systems, Oula is betting that a tech-enabled, midwife-led model can deliver better outcomes. With $51.8M in funding and $65M in revenue, they aren't just a clinic—they're a blueprint for the future of women's healthcare.
"Oula proves that high-touch maternity care can scale without sacrificing the human element."
The Hybrid Care Model
Oula operates at the intersection of traditional midwifery and modern tech. By integrating midwives and OBGYNs under one roof for prenatal, birth, and postpartum care, they've created a verticalized stack that reduces fragmentation. Their $51.8M funding validates this hybrid approach, bridging the gap between insurance-based models and concierge medicine.
The NYC Beachhead
With 52% of traffic coming directly to their site and 27,000 monthly visits, Oula has cultivated a strong brand presence in New York City. The top keyword 'oula' (3,230 monthly searches) indicates high brand awareness, while terms like 'downtown medical obgyn' show they are capturing intent for specific local services. They aren't relying on SEO; they are building a destination.
The company's leadership team, led by CEO Adrianne Nickerson and CMO Ila Dayananda, brings a mix of operational rigor and clinical excellence. With 170 employees, Oula has the scale to handle complex clinical operations while maintaining the boutique feel that attracts expecting parents seeking personalized care.
- Tech-Enabled Operations: Using a modern stack (Swiper, Bootstrap, WordPress) to streamline patient booking and management.
- Integrated Care Model: Combines midwifery with OBGYN oversight in a single facility, reducing the need for external referrals.
- Data-Driven Growth: Strong direct traffic (52%) suggests high patient retention and word-of-mouth referrals, a critical metric in healthcare.
The Verdict: A Scalable Template?
Oula is proving that the 'human touch' in maternity care can be a venture-scale business. The question is whether this model can replicate outside of New York City.
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Oula – Modern, Collaborative Maternity & Women’s Care in NYC
Experience comprehensive maternity care from skilled midwives & OBGYNs at Oula, covering prenatal, hospital birth, postpartum, and gynecological services.
Expert in-network prenatal care with evidence-based approach. Accepts major insurance & Medicaid plans. Empowering care from positive test to postpartum.
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About oulahealth.com
Experience comprehensive maternity care from skilled midwives & OBGYNs at Oula, covering prenatal, hospital birth, postpartum, and gynecological services.
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oulahealth.com uses 12 technologies across their website including PHP, WordPress, jsDelivr, and more.
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oulahealth.com receives approximately 27.2K monthly visitors and ranks #976,114 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:06 on the site.
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