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The Quiet Giant in EdTech's Underbelly
How OunceIT generates $2.8M serving schools with a strategy invisible to the public
While Silicon Valley chases AI unicorns, a 28-person team in an unknown location is quietly extracting $2.8M from the education sector's most unglamorous need: technical support. OunceIT doesn't sell software—it sells peace of mind for school districts drowning in Chromebook chaos.
"Their most searched keyword isn't 'IT support'—it's 'i need to fake an email from my school,' revealing a desperate need for user education over technical solutions."
The Invisible Workforce
With 28 employees generating $2.8M in revenue, OunceIT achieves $100K per employee—exceptional efficiency for a service business. This suggests a lean, specialized team focused on high-value school district contracts rather than consumer-facing scale. Their organizational structure, led by Jeremy Angoff and Michael Levesque, prioritizes operational excellence over growth-at-all-costs.
The Anti-Growth Strategy
160 monthly visits and #11M global rank is catastrophically low for a $2.8M business—which is precisely the point. OunceIT isn't playing the SEO game; they're playing the enterprise sales game. The 42% direct traffic suggests existing clients bookmarking their portal, while 33% organic search indicates minimal investment in content marketing. This is a referral-driven business masquerading as a tech company.
The tech stack tells the real story: Squarespace for a brochure site, Freshdesk for ticketing, and AWS for infrastructure. This isn't a product company—it's a service delivery platform. The absence of product analytics, A/B testing tools, or growth infrastructure confirms they're not building software; they're renting their expertise to school districts who can't afford full-time IT staff.
- Revenue per employee: $100K (industry average for managed services is $80-120K)
- Zero social media presence suggests B2B referral model
- Top keyword reveals user education gap, not technical demand
- Squarespace + Freshdesk = service desk, not SaaS platform
The $2.8M Question: Can This Scale?
OunceIT proves that in B2B services, relationships beat algorithms every time—but their lack of digital footprint suggests a ceiling that only a product pivot could break.
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About ounceit.com
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Technology Stack
ounceit.com uses 11 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
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Amazon S3, Amazon Web Services
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Freshdesk
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Squarespace Commerce
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ounceit.com receives approximately 160 monthly visitors and ranks #11,065,300 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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