ourexcentia.org
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The WordPress Host That Built a $38M Social Service
Flywheel's parent company is a non-profit serving 300+ employees. The tech stack is a distraction.
You're looking at the backend of a major WordPress hosting empire, but the label says 'Social Services.' ourexcentia.org is the digital front for a $37.9M organization that happens to power thousands of creative agencies through Flywheel. This isn't a tech company hiding as a non-profit—it's a mission-driven entity that built a massive tech business.
"The most valuable WordPress hosting platform you've never heard of is legally a social service organization."
The Corporate Structure Paradox
Flywheel—acquired by WP Engine in 2018—operates under ourexcentia.org's umbrella as a social services entity. This structure explains the lack of traditional SaaS metrics: no public traffic data, no organic keywords, no direct traffic breakdown. The $37.9M revenue isn't driven by typical growth hacking; it's built on serving a specific community of designers and agencies who value managed WordPress infrastructure.
The Tech Stack Tells a Story
Despite being a WordPress hosting platform, ourexcentia.org uses WordPress itself (likely for informational purposes). The stack includes Tailwind CSS, Bootstrap, and Fastly—standard tools for a modern web presence. But the real tech story is in the hosting infrastructure: Flywheel's managed WordPress environment handles hundreds of sites per agency, scaling from small design shops to enterprise clients.
The leadership team reveals the organization's dual nature. CEO Christopher Shaak leads 303 employees, while Tammy Myers (Assistant Director) and Shannon Wilson (Associate Director) manage the social service side. Leonora Prange (Clinical Manager) and Rediet Berhe (Volunteer Coordinator) suggest a community-focused mission that extends beyond pure tech. This isn't a typical SaaS org chart.
- Zero public traffic metrics suggests a closed ecosystem or B2B focus
- 303 employees generating $37.9M = ~$125K revenue per employee (efficient for services)
- Flywheel's acquisition by WP Engine likely structured as a mission-aligned partnership
- Social Services classification may offer tax advantages or grant access
- Tech stack (Tailwind/Bootstrap/WordPress) is surprisingly conventional for a hosting provider
The Unconventional Unicorn
ourexcentia.org proves that mission and margin aren't mutually exclusive. The $38M social service organization quietly powers a WordPress hosting empire serving creative agencies worldwide. For founders: sometimes the best business model is the one you don't publicly advertise.
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Flywheel - Unknown Domain
Flywheel is managed WordPress hosting built for designers and creative agencies. Build, scale, and managed hundreds of WP sites with ease on Flywheel.
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About ourexcentia.org
Flywheel is managed WordPress hosting built for designers and creative agencies. Build, scale, and managed hundreds of WP sites with ease on Flywheel.
Company Overview
ourexcentia.org Key Pages
Technology Stack
ourexcentia.org uses 4 technologies across their website including WordPress, Fastly, Bootstrap, Tailwind CSS.
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WordPress
Cloud & Hosting
Fastly
CSS Frameworks
Bootstrap, Tailwind CSS
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ourexcentia.org receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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