Overland Tandberg isn't chasing vanity metrics. With $88M in revenue and only 200 employees, they're operating at a stunning $440K revenue per employee—typical of high-margin B2B infrastructure plays. The absence of web traffic suggests a direct sales model, likely serving government, defense, or specialized enterprise verticals where procurement happens through RFPs, not Google searches. Their leadership team—CFO, VP of Global Sales, Chief People Officer—reveals a mature, relationship-driven organization where contracts are signed in boardrooms, not via landing pages.

While SaaS companies obsess over organic search rankings, Overland Tandberg appears to have deliberately minimized its digital exhaust. The PHP + Google Ads tech stack suggests a minimal viable web presence—likely a single brochure site for credibility, not customer acquisition. This is a power move: when your customers are Fortune 500 companies or government agencies, you don't need SEO. You need relationships, compliance, and a 20-year track record. The zero traffic isn't a bug; it's proof they're not playing the public market game.