owal.io
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OWAL: The $0.4M Stealth Video AI Player
A 6-person team turning old cameras into smart eyes with a tiny revenue footprint.
In a world saturated with high-tech surveillance, OWAL is betting that the real opportunity lies in the dumb cameras already installed. With just 6 employees and $400k in revenue, this NYC-based startup is quietly retrofitting legacy infrastructure with AI—proving that massive disruption doesn't always require massive teams.
"OWAL isn't building new cameras—they're making the old ones smarter. It's a capital-efficient play in a hardware-heavy industry."
The Lean Operator
With only 6 employees, OWAL operates with the agility of a pre-seed startup but the revenue traction of a mature micro-SaaS. Yisroel Ganz (CMO) and Steve Baker (Consultant) are driving a model that relies on software, not hardware, to scale—minimizing overhead while maximizing margins.
The Traffic Story
Their 3,430 monthly visits are modest, but the composition is telling: 40% direct traffic suggests a strong word-of-mouth engine or repeat enterprise clients. With 36% organic search, they're not relying on paid ads to survive—this is a product-led growth signal in a B2B space.
The tech stack reveals a modern, scalable approach: Vue.js for frontend interactivity, Tailwind CSS for rapid UI development, and Cloudflare for security and performance. They're not reinventing the wheel—they're using proven tools to deliver video intelligence fast.
- AI-powered retrofitting: Adds intelligence without replacing hardware
- Micro-team efficiency: $66k revenue per employee
- Direct traffic dominance: Strong brand recall or enterprise pipeline
- Modern stack: Vue.js, Tailwind, Cloudflare—built for scale
The Verdict: A Sleeper in Video AI
OWAL is a proof-of-concept for lean B2B AI. It's not a unicorn yet, but it's a blueprint for how to build a high-margin, capital-efficient vertical AI play.
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OWAL Video Analytics - OWAL Video Analytics
OWAL adds video intelligence to existing camera infrastructure through the use of artificial intelligence and machine learning.
OWAL Video Analytics
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About owal.io
OWAL adds video intelligence to existing camera infrastructure through the use of artificial intelligence and machine learning.
Company Overview
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Technology Stack
owal.io uses 10 technologies across their website including Adobe Fonts, Google Fonts, Cloudflare, LiveChat, and more.
Fonts
Adobe Fonts, Google Fonts
Cloud & Hosting
Cloudflare
Customer Support
LiveChat
E-commerce & Payments
Afterpay
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
owal.io receives approximately 3.4K monthly visitors and ranks #4,737,995 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:12 on the site.
The majority of owal.io's traffic comes from undefined, .
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