oxwash.com
oxwash.com
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Oxwash: The Science-Backed Laundry Disruptor
How a science-led cleaning company is scaling beyond 70 employees and $13M in revenue.
Oxwash isn't just another laundry service; it's a science-first hygiene company tackling stains and pathogens with precision. Operating in the science and education industry, they've built a sustainable business model that scales beyond traditional cleaning services.
"Oxwash proves that B2B industrial cleaning can be a tech-enabled, science-driven vertical, not just a commodity service."
The Growth Trajectory
With 73 employees and $13.8M in revenue, Oxwash demonstrates a healthy revenue-per-employee ratio of approximately $189k. Their traffic profile—44% organic and 39% direct—suggests strong brand recall and SEO authority in a niche market. The 'undefined' geographies in their traffic data hint at a fragmented, international client base rather than a single-market dependency.
The Customer Profile
Their keyword strategy reveals a sophisticated target audience. They aren't chasing generic 'laundry' terms. Instead, they rank for high-intent, technical queries like 'laundry for hospital grade' and 'do hotels use chlorine bleach or oxiclean on sheets.' This indicates they serve enterprise clients—hotels, hospitals, and labs—where hygiene standards are non-negotiable.
The lack of detected tech stack data is telling. Unlike SaaS companies that bleed digital marketing tools, Oxwash appears to operate a lean, perhaps proprietary or custom-built infrastructure. This suggests their engineering team, led by Head of Software Engineering Chris Fitzsimons, focuses on operational tech rather than marketing tech.
- Revenue-per-employee ratio of ~$189k indicates operational efficiency.
- Traffic diversity (Organic 44% + Direct 39%) signals strong brand equity.
- Niche keyword targeting captures high-value B2B leads.
- Leadership team spans Revenue, Ops, and Engineering—a balanced triangle for scaling.
The Verdict: A Quiet Giant
Oxwash isn't playing the vanity metrics game. They are building a defensible, science-backed industrial service business that quietly generates nearly $14M in revenue. For investors, this looks like a stable, asset-heavy play with high barriers to entry. For founders, it's a masterclass in dominating a niche with technical depth rather than broad consumer appeal.
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Reviews (20)
Clean, fresh linen. Excellent service.
Excellent service.
Efficient business
Efficient business ; very pleasant staff. Rather expensive but laundry expertly washed and ironed. Quick turn round of collection and delivery. So sorry you are not continuing with personal laundry side of business!
Environmentally friendly and wonderful
I’ve been using Oxwash for a while now and wanted to share what a great service I have always experienced. Very polite guy on a bike collects and drops off - always perfectly washed and folded. Great and fast service.
excellent customer care / service
excellent customer care / service
Brilliant company - great ethos
Brilliant company and great ethos. Laundry is delivered by bike or electric vehicle and you get text updates to say that your delivery/collection driver is on the way and they are on time, friendly, professional and polite. I am a repeat customer and will continue to be!
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About oxwash.com
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Traffic & Audience
oxwash.com receives approximately 4.9K monthly visitors and ranks #3,672,673 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:39 on the site.
The majority of oxwash.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about oxwash.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit oxwash.com directly at https://oxwash.com.