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Packshot.com: The UK's Product Photography Powerhouse
A deep dive into the business behind the lens and its surprising digital footprint.
In a world saturated with DIY product shots and AI-generated imagery, Packshot.com operates as a high-touch, high-volume specialist in the UK. But their massive offline revenue tells a story of an industry where digital presence is secondary to physical execution.
"Packshot.com proves that for B2B service giants, a $15M revenue engine can run on a website with fewer monthly visitors than a local coffee shop."
The Human Element
With 180 employees, Packshot is a significant operation in the hobbies and leisure sector. The team is led by specialists like Head Photographer Luke Jennings and Senior Retoucher Eleanor Farquhar. This isn't a gig-economy platform; it's a brick-and-mortar studio with deep expertise, translating physical artistry into digital assets.
The SEO Anomaly
The traffic data is counter-intuitive. With only 23 monthly visits and a global rank of #11,458,976, their digital footprint is minimal. However, they rank for high-intent keywords like 'packshot' (5,030 monthly volume). This suggests a business model built on referrals and direct sales, where the website serves as a digital business card rather than a lead-generation funnel.
Their tech stack reveals a focus on functional, reliable delivery. Using jQuery, Bootstrap, and Google Analytics, the site is utilitarian. It lacks the flashiness of a modern SaaS startup, which aligns with their core offering: delivering consistent, high-quality visual assets for e-commerce brands.
- Dominates the 'packshot' keyword in the UK, despite low traffic.
- Revenue-to-visit ratio is exceptionally high ($15M / 23 visits).
- Relies heavily on direct traffic (42%), indicating strong brand recall.
- Specialized team structure ensures consistent quality control.
The Anti-Startup Success Story
Packshot.com is a reminder that massive revenue can be built on expertise, not just algorithms. For investors and founders, it highlights a market where the 'product' is physical labor, and the 'platform' is human relationships.
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Open Graph Image
https://packshot.fashot.com/wp-content/uploads/2024/03/CS-Still-Life-17-scaled.jpg
Meta Tags
Packshot » Product Photographers, Videographers & eCommerce Content Providers » Home NewPackshot | Product Photographers, Videographers & eCommerce Content Providers
Packshot are the UK's number one product photographers, videographers and ecommerce content providers. For more information, please contact us today!
Product Photographers, Videographers & eCommerce Content Providers : Packshot
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About packshot.com
Packshot are the UK's number one product photographers, videographers and ecommerce content providers. For more information, please contact us today!
Company Overview
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Technology Stack
packshot.com uses 20 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
packshot.com receives approximately 23 monthly visitors and ranks #11,458,976 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of packshot.com's traffic comes from .
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This page provides publicly available information about packshot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit packshot.com directly at https://packshot.com.