9:41
pagar.me
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pagar.me

18 technologies
VerifiedGrowingVisit2.1M/mo$73M53118 Tech25 Leads
Deep Dive

Pagar.me: Brazil's Payment Powerhouse

Unpacking the 71% direct traffic dominance of a fintech giant

Pagar.me isn't just processing payments; it's becoming the default financial operating system for Brazilian digital commerce. With 2M+ monthly visits and 71% direct traffic, they've achieved what most fintechs dream of: brand ubiquity.

2.06M
monthly visits
71%
direct traffic
531
employees
$72.5M
annual revenue

"71% direct traffic isn't a metric—it's a moat. When customers type your domain by habit, you've won the trust game."

The Direct Traffic Anomaly

Most fintechs live and die by SEO (17% organic). Pagar.me flips this: 71% of traffic comes from direct navigation. This isn't vanity—it's product stickiness. Users aren't searching for 'payment gateway'; they're typing 'pagar.me' because it's already embedded in their workflow. For founders: this is what product-market fit looks like in raw numbers.

The Brazilian Blitz Strategy

With 98.3% traffic from Brazil, Pagar.me isn't playing the 'global expansion' card. They're doubling down on dominating Latin America's largest economy. While competitors chase international headlines, they're building an unassailable local fortress—owning integrations, compliance, and developer mindshare where it actually matters.

The tech stack reveals their priorities: Tailwind, Bootstrap, and Ant Design for rapid UI iteration. PWA for mobile penetration. Datadog RUM and Zendesk for obsessive customer experience monitoring. This isn't a startup throwing code at the wall—it's a scale-up optimizing for reliability and developer velocity simultaneously.

  • Product-led growth: 71% direct traffic proves self-service works
  • Local dominance: 98.3% Brazil focus creates regulatory and integration moats
  • Developer-first: GitHub presence + comprehensive docs signals API-first DNA
  • Trust deficit: 2.8/5 Trustpilot rating suggests scaling pains or support gaps
No international diversification
Dominates Brazilian digital commerce infrastructure
Low Trustpilot scores (2.8/5)
Product-driven retention beats marketing-driven acquisition
Organic search under-indexed (17%)
531-person team scaling efficiently on $72.5M revenue

Pagar.me is Brazil's Stripe—if Stripe stopped at the border

They've built an unsexy, indispensable utility. The question isn't whether they'll win Brazil—it's whether they'll need to leave to keep growing.

What tech stack does Pagar use?

37 detected
Customer Support1
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics19
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Clarity
G
Google Tag Manager
J
jsDelivr
G
Google APIs
G
Google Analytics
G
Google DoubleClick
G
Google Static
M
Microsoft Clarity
L
LinkedIn Insight Tag
F
Facebook Pixel
A
Amplitude
L
LinkedIn
A
Amazon CloudFront
F
Facebook
B
Bing

How much traffic does Pagar get?

Traffic & Engagement

2.1M
Monthly Visits
5.0
Pages/Visit
4:01
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+0%
2.1M
Oct 2025
Oct
1.9M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Traffic Sources

Search
17%
Direct
71%
Social
0%
Referrals
11%
Email
0%
Paid
1%

Where is Pagar's audience located?

🌍98.3%
🌍0.7%
🌍0.3%
🌍0.3%
🌍0.2%

What keywords does Pagar rank for?

5 keywords
1pagarme33.9K vol$1.07
2pagar me18.5K vol$0.69
3busca cep124.7K vol$0.13
4consulta cep48.8K vol$0.38
5pagarme login2.7K vol$0.20

How is Pagar's SEO?

Open Graph Image

OG Image preview
og:image

https://assets.decocache.com/payme/ab015445-0855-45b7-9abb-0df413196ca2/pagarme-logo-main.svg

Meta Tags

title48 chars

Pagar.me | Pagamentos online e gestão financeira

description128 chars

No Pagar.me, conectamos milhares de sites e aplicativos a toda a cadeia de pagamentos e tiramos a complexidade de vender online.

languageEN

H1 Tags

h1Pagamentos digitais para todo tipo de negócio
h1Pagamentos otimizados
h1Fácil integração

What is Pagar's revenue?

$73M
Annual Revenue
531
-26%
Employees
$136K
Revenue/Employee
Sao Paulo, BRA
Headquarters

Who works at Pagar?

Loading leads...

What do customers think of Pagar?

pagar.me

pagar.me

2.8
3 reviews

Categories

Payment Service#undefinede-Commerce Solution Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
ME

Reviews (1)

Filter by rating:
ADÔ ATELIER
2/7/2025
🇧🇷 Brazil2 reviewsOrganicUnverified
Experience date: 2/4/2025
Pagar.me: Unethical Practices, Lack of Transparency, and Unjustified Account Freezes

Dear Pagar.me Support Team, I am writing to formally express my dissatisfaction with your payment gateway services, which have caused significant operational and financial challenges for my business. After negotiating card fees, we implemented Pagar.me as our payment solution, only to encounter numerous issues that highlight a lack of transparency, unethical practices, and poor customer support. 1. Faulty and Non-Transparent Reporting From the outset, we experienced severe issues with Pagar.me’s reporting system. Critical information necessary for bank reconciliation, sales tracking, and fee analysis is intentionally withheld, making it nearly impossible to manage resources effectively. This lack of transparency creates unnecessary hurdles for clients, forcing us to rely on incomplete data for financial decision-making. 2. Unjustified Deductions and Hidden Fees With every transfer or withdrawal, Pagar.me imposes additional fees and deductions without clear justification or documentation. These practices were never disclosed in the commercial proposal, the only document provided since Pagar.me does not work with formal contracts (a red flag I now understand). This lack of contractual clarity allows Pagar.me to operate unethically, leaving clients vulnerable to unexpected charges. 3. Abusive and Unilateral Account Freezes The most egregious issue is Pagar.me’s practice of unilaterally freezing client funds without plausible justification. Currently, R$60,000 of my company’s revenue is blocked in the platform. According to your customer service team, these funds cannot be liquidated or anticipated under conditions other than D+15 days. To modify this, you demand additional documentation, such as balance sheets and financial results, as if you were offering a loan rather than holding funds from sales that have already been processed and fees paid. This abusive practice adds unnecessary bureaucratic steps and delays, further harming businesses that rely on timely access to their resources. It is unacceptable for a payment gateway to withhold funds that rightfully belong to the client, especially without clear communication or justification. 4. Poor Customer Support and Unethical Practices The lack of responsiveness and support from Pagar.me’s customer service team exacerbates these issues. The absence of a formal contract and the unilateral imposition of restrictions demonstrate a clear disregard for client rights and ethical business practices. Conclusion My experience with Pagar.me has been overwhelmingly negative, and I would never recommend your services to any business. The lack of transparency, unjustified account freezes, and unethical practices have caused significant financial and operational harm. Additionally, I would never work with Pagar.me or any company within the Stone group again due to these abusive practices. I demand the immediate release of my blocked funds (R$60,000) and a detailed explanation of the reasons behind this freeze. Furthermore, I urge Pagar.me to revise its policies to ensure transparency, fairness, and respect for client rights. This complaint will be shared across relevant platforms to inform other businesses about the risks of working with Pagar.me. I hope this feedback prompts meaningful changes in your operations and customer service practices. Sincerely, Fernanda Dubal COO Ado Atelier

Frequently Asked Questions about Pagar

What is Pagar's Revenue?
Pagar generates approximately $73M in annual revenue. With 531 employees, that's $136,480 per employee.
What does Pagar do?
No Pagar.me, conectamos milhares de sites e aplicativos a toda a cadeia de pagamentos e tiramos a complexidade de vender online.
How fast is Pagar growing?
Pagar employee count has changed by -26% year over year.
What technologies does Pagar use?
Pagar uses 18 technologies across their website including CDN, Advertising, Customer Support. Key technologies include jsDelivr, DoubleClick Floodlight, LinkedIn Insight Tag, Zendesk.
Who are Pagar's competitors?
Pagar's main competitors include PagSeguro. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pagar?
Pagar has a Trustpilot score of 2.8 out of 5 (3 stars) based on 3 customer reviews.

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How to contact Pagar?

What are Pagar's key pages?

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Download the complete tech stack, analytics, leads, and company data for pagar.me in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About pagar.me

No Pagar.me, conectamos milhares de sites e aplicativos a toda a cadeia de pagamentos e tiramos a complexidade de vender online.

Company Overview

pagar.me
Website
finance
Industry
#23,600
Global Rank
2.1M
Monthly Visitors
18
Technologies
25+
Employees

pagar.me Key Pages

Contact pagar.me

Technology Stack

pagar.me uses 18 technologies across their website including jsDelivr, DoubleClick Floodlight, LinkedIn Insight Tag, Zendesk, and more.

CDN

jsDelivr

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Customer Support

Zendesk

Analytics & Marketing

Datadog RUM, Clarity, Amplitude, Google Tag Manager +1 more

Performance

Lazy Loading, Priority Hints

Web Standards

PWA

Traffic & Audience

2.1M
Monthly Visits
51%
Bounce Rate
5.0
Pages/Visit
4:01
Avg. Duration

pagar.me receives approximately 2.1M monthly visitors and ranks #23,600 globally. The website has a bounce rate of 51% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:01 on the site.

The majority of pagar.me's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pagar.me?
No Pagar.me, conectamos milhares de sites e aplicativos a toda a cadeia de pagamentos e tiramos a complexidade de vender online.
What technologies does pagar.me use?
pagar.me uses 18 technologies including jsDelivr, DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, and 12 more. View the full tech stack analysis above.
What are pagar.me's social media accounts?
pagar.me is active on github, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is pagar.me?
pagar.me receives approximately 2.1M monthly visitors and ranks #23,600 globally. Traffic is growing by 6.7% month-over-month.

Related Searches

pagar.me pricingpagar.me reviewspagar.me alternativespagar.me loginpagar.me careerswhat is pagar.mepagar.me tech stackpagar.me contactpagar.me vs competitorspagar.me featureshow to use pagar.mepagar.me integrations

This page provides publicly available information about pagar.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pagar.me directly at https://pagar.me.