

pagar.me
Get leads like Pagar — and thousands more
Build targeted lists by tech stack, traffic, and more
Pagar.me: Brazil's Payment Powerhouse
Unpacking the 71% direct traffic dominance of a fintech giant
Pagar.me isn't just processing payments; it's becoming the default financial operating system for Brazilian digital commerce. With 2M+ monthly visits and 71% direct traffic, they've achieved what most fintechs dream of: brand ubiquity.
"71% direct traffic isn't a metric—it's a moat. When customers type your domain by habit, you've won the trust game."
The Direct Traffic Anomaly
Most fintechs live and die by SEO (17% organic). Pagar.me flips this: 71% of traffic comes from direct navigation. This isn't vanity—it's product stickiness. Users aren't searching for 'payment gateway'; they're typing 'pagar.me' because it's already embedded in their workflow. For founders: this is what product-market fit looks like in raw numbers.
The Brazilian Blitz Strategy
With 98.3% traffic from Brazil, Pagar.me isn't playing the 'global expansion' card. They're doubling down on dominating Latin America's largest economy. While competitors chase international headlines, they're building an unassailable local fortress—owning integrations, compliance, and developer mindshare where it actually matters.
The tech stack reveals their priorities: Tailwind, Bootstrap, and Ant Design for rapid UI iteration. PWA for mobile penetration. Datadog RUM and Zendesk for obsessive customer experience monitoring. This isn't a startup throwing code at the wall—it's a scale-up optimizing for reliability and developer velocity simultaneously.
- Product-led growth: 71% direct traffic proves self-service works
- Local dominance: 98.3% Brazil focus creates regulatory and integration moats
- Developer-first: GitHub presence + comprehensive docs signals API-first DNA
- Trust deficit: 2.8/5 Trustpilot rating suggests scaling pains or support gaps
Pagar.me is Brazil's Stripe—if Stripe stopped at the border
They've built an unsexy, indispensable utility. The question isn't whether they'll win Brazil—it's whether they'll need to leave to keep growing.
What tech stack does Pagar use?
How much traffic does Pagar get?
Traffic & Engagement
Traffic Sources
Where is Pagar's audience located?
What keywords does Pagar rank for?
5 keywordsHow is Pagar's SEO?
Open Graph Image
https://assets.decocache.com/payme/ab015445-0855-45b7-9abb-0df413196ca2/pagarme-logo-main.svg
Meta Tags
Pagar.me | Pagamentos online e gestão financeira
No Pagar.me, conectamos milhares de sites e aplicativos a toda a cadeia de pagamentos e tiramos a complexidade de vender online.
H1 Tags
What is Pagar's revenue?
Who competes with Pagar?
Who works at Pagar?
Loading leads...
What do customers think of Pagar?

pagar.me
Categories
Activity & Engagement
Contact Information
Reviews (1)
Pagar.me: Unethical Practices, Lack of Transparency, and Unjustified Account Freezes
Dear Pagar.me Support Team, I am writing to formally express my dissatisfaction with your payment gateway services, which have caused significant operational and financial challenges for my business. After negotiating card fees, we implemented Pagar.me as our payment solution, only to encounter numerous issues that highlight a lack of transparency, unethical practices, and poor customer support. 1. Faulty and Non-Transparent Reporting From the outset, we experienced severe issues with Pagar.me’s reporting system. Critical information necessary for bank reconciliation, sales tracking, and fee analysis is intentionally withheld, making it nearly impossible to manage resources effectively. This lack of transparency creates unnecessary hurdles for clients, forcing us to rely on incomplete data for financial decision-making. 2. Unjustified Deductions and Hidden Fees With every transfer or withdrawal, Pagar.me imposes additional fees and deductions without clear justification or documentation. These practices were never disclosed in the commercial proposal, the only document provided since Pagar.me does not work with formal contracts (a red flag I now understand). This lack of contractual clarity allows Pagar.me to operate unethically, leaving clients vulnerable to unexpected charges. 3. Abusive and Unilateral Account Freezes The most egregious issue is Pagar.me’s practice of unilaterally freezing client funds without plausible justification. Currently, R$60,000 of my company’s revenue is blocked in the platform. According to your customer service team, these funds cannot be liquidated or anticipated under conditions other than D+15 days. To modify this, you demand additional documentation, such as balance sheets and financial results, as if you were offering a loan rather than holding funds from sales that have already been processed and fees paid. This abusive practice adds unnecessary bureaucratic steps and delays, further harming businesses that rely on timely access to their resources. It is unacceptable for a payment gateway to withhold funds that rightfully belong to the client, especially without clear communication or justification. 4. Poor Customer Support and Unethical Practices The lack of responsiveness and support from Pagar.me’s customer service team exacerbates these issues. The absence of a formal contract and the unilateral imposition of restrictions demonstrate a clear disregard for client rights and ethical business practices. Conclusion My experience with Pagar.me has been overwhelmingly negative, and I would never recommend your services to any business. The lack of transparency, unjustified account freezes, and unethical practices have caused significant financial and operational harm. Additionally, I would never work with Pagar.me or any company within the Stone group again due to these abusive practices. I demand the immediate release of my blocked funds (R$60,000) and a detailed explanation of the reasons behind this freeze. Furthermore, I urge Pagar.me to revise its policies to ensure transparency, fairness, and respect for client rights. This complaint will be shared across relevant platforms to inform other businesses about the risks of working with Pagar.me. I hope this feedback prompts meaningful changes in your operations and customer service practices. Sincerely, Fernanda Dubal COO Ado Atelier
Frequently Asked Questions about Pagar
What is Pagar's Revenue?
What does Pagar do?
How fast is Pagar growing?
What technologies does Pagar use?
Who are Pagar's competitors?
What do customers think of Pagar?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Pagar?
Contact Information
Export pagar.me Data
Download the complete tech stack, analytics, leads, and company data for pagar.me in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About pagar.me
No Pagar.me, conectamos milhares de sites e aplicativos a toda a cadeia de pagamentos e tiramos a complexidade de vender online.
Company Overview
pagar.me Social Media
Contact pagar.me
Phone Numbers
Technology Stack
pagar.me uses 18 technologies across their website including jsDelivr, DoubleClick Floodlight, LinkedIn Insight Tag, Zendesk, and more.
CDN
jsDelivr
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Datadog RUM, Clarity, Amplitude, Google Tag Manager +1 more
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
Traffic & Audience
pagar.me receives approximately 2.1M monthly visitors and ranks #23,600 globally. The website has a bounce rate of 51% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:01 on the site.
The majority of pagar.me's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is pagar.me?
What technologies does pagar.me use?
What are pagar.me's social media accounts?
How popular is pagar.me?
Related Searches
This page provides publicly available information about pagar.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pagar.me directly at https://pagar.me.