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Pageworks: The Quiet Giant of Integrated Marketing
A $13.9M revenue engine that flies under the radar but dominates its niche
In a world of bloated agencies and flashy startups, Pageworks operates with a different playbook: quiet efficiency. With 62 employees generating $13.9M in revenue, they've built a sustainable marketing solutions business that prioritizes substance over swagger.
"They're not chasing vanity metrics or viral moments—they're building integrated marketing engines that actually convert."
The Team Behind the Machine
With just 62 employees, Pageworks maintains a lean, senior-heavy structure. Key leadership includes Debbie Goris (CFO), Amanda Gracey (Strategic Account Director), and Peter Tell (Director Interactive Development). This isn't a bloated agency—it's a precision operation where every person likely handles significant client responsibility. The revenue-per-employee ratio of $224K suggests high-value work, not volume churn.
The Traffic Paradox
Here's what's fascinating: Pageworks only gets 2,279 monthly visits, yet generates $13.9M in revenue. That's a 0.016% conversion rate assumption if all traffic converted to revenue—which is impossible. This tells us their business isn't driven by inbound traffic. They're likely winning through referrals, repeat clients, and direct relationships. Their 50% organic traffic is respectable but modest, suggesting SEO isn't their primary growth lever.
The keyword data reveals an interesting pattern. They rank for 'pageworks' (10 monthly searches), but also for unrelated terms like 'jdf' (6,040 searches) and 'pageflow' (2,310 searches). This suggests either a technical SEO footprint or accidental keyword capture. More telling is their brand search volume—only 10 monthly searches for a company of their size indicates they're not investing in brand awareness. They're a referral machine, not a content factory.
- Revenue model: High-touch B2B services, not productized SaaS
- Growth strategy: Referrals and direct sales over content marketing
- Tech stack: Practical (jQuery, Tailwind, Bootstrap) over trendy
- Social presence: Multi-platform but low engagement (Twitter, LinkedIn, Instagram)
The Anti-Startup Playbook
Pageworks proves you don't need venture funding or viral marketing to build a $13.9M business. Sometimes, quiet excellence wins.
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Integrated Marketing Solutions Provider | Pageworks
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About page.works
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Technology Stack
page.works uses 8 technologies across their website including YouTube Embed, Adobe Fonts, jsDelivr, and more.
Video
YouTube Embed
Fonts
Adobe Fonts
CDN
jsDelivr
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper, jQuery
Traffic & Audience
page.works receives approximately 2.3K monthly visitors and ranks #6,900,458 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:17 on the site.
The majority of page.works's traffic comes from undefined, .
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This page provides publicly available information about page.works. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit page.works directly at https://page.works.