paisabazaar.com
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Paisabazaar: India's 5.3 Cr Strong Credit Aggregator
Analyzing the $1.2B revenue fintech giant democratizing personal loans and credit scores.
In a market saturated with neobanks and direct lenders, Paisabazaar has carved a distinct niche as the ultimate aggregator, leveraging massive traffic to command the attention of 5.3 crore Indians. They aren't just selling loans; they are selling financial visibility.
"Paisabazaar doesn't just originate loans; they dominate the discovery layer of Indian consumer finance."
The SEO Juggernaut
With 9.34 million monthly visits, the majority (70%) comes from organic search. This isn't accidental growth; it's a calculated content moat. Ranking for high-volume terms like 'Cibil Score Check' (32,980 volume) and 'Cibil Score' (60,530 volume) allows them to capture users at the exact moment of intent, bypassing expensive paid acquisition channels.
The Aggregator Model
Unlike traditional lenders who carry balance sheet risk, Paisabazaar operates as a massive lead generation engine. By offering a 'Zero Processing Fee' promise and instant disbursal claims, they aggregate demand and funnel it to 60+ credit card issuers and lenders. Their 5.3 crore user base is their primary asset, creating a network effect that lowers acquisition costs for partners.
The platform's tech stack—built on jQuery, Bootstrap, and Vite—suggests a pragmatic approach to scaling. While not bleeding edge, it prioritizes reliability and broad compatibility across India's diverse device ecosystem. Their social footprint is healthy, with active engagement across Twitter, LinkedIn, and YouTube, reinforcing their brand authority in a trust-deficit industry.
- Dominates 'Cibil' keyword search volume, capturing high-intent traffic.
- Monetizes via referral fees from 60+ financial partners rather than interest income.
- Uses 'Free Credit Score' as the primary hook to capture user data.
- Operates a high-traffic, content-heavy architecture optimized for SEO.
The 'Google' of Personal Finance?
Paisabazaar's scale suggests they have won the discovery war, but the battle for user retention and trust remains their biggest challenge.
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5 keywordsHow is Paisabazaar's SEO?
Open Graph Image
https://www.paisabazaar.com/PBHP/assets/images/paisabazaar-logo.svg
Meta Tags
Paisabazaar | Personal Loans starting @ 9.98%
Zero Processing Fee. Highest Chances of Approval. Instant Disbursal. Digital Process | Free Credit Score + ₹10,000 Accident Cover | 60+ Credit Cards. 3% Cashback Cards | No hidden charges | Trusted by 5.3 Cr Indians
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Reviews (9)
Get free cibil score from paisabazaar.
Get free cibil score from paisabazaar.
Best place for get the cibil score free
Best place for get the cibil score free
Very Disappointed with Misleading Service
I received a call from one of Paisabazaar’s agents named Anjali, who insisted I apply for a credit card. I clearly explained to her that I had already been rejected twice by banks due to my credit bureau status, and I was concerned that applying again would hurt my credit score. However, she repeatedly assured me that this time the application would definitely be approved and there would be no negative impact. Unfortunately, as I feared, the application was rejected again. Not only has my credit score been affected, but after the rejection the agent has completely stopped responding to my messages. This kind of service feels misleading and very frustrating for customers. Instead of giving honest guidance, they pushed me into applying and then disappeared after things went wrong. Paisabazaar should take responsibility for such practices and train their agents to be transparent with customers.
iam applied for personal loan on paisa…
iam applied for personal loan on paisa bazar i wont get any loan and i got so many calls but i wont get any loan i wasted my time
Very worst service, cheating
Very worst service, cheating also, sending fraud company offers,also received two three times payment for improvement of cibil score,but nothing doing, same report, nobody no response only getting payment again and again... repeatedly...
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About paisabazaar.com
Zero Processing Fee. Highest Chances of Approval. Instant Disbursal. Digital Process | Free Credit Score + ₹10,000 Accident Cover | 60+ Credit Cards. 3% Cashback Cards | No hidden charges | Trusted by 5.3 Cr Indians
Company Overview
paisabazaar.com Social Media
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Phone Numbers
Technology Stack
paisabazaar.com uses 21 technologies across their website including jQuery, Lottie, Tailwind CSS, Bootstrap, Ant Design, and more.
JavaScript Libraries
jQuery, Lottie, AOS
CSS Frameworks
Tailwind CSS, Bootstrap
UI Libraries
Ant Design
Build Tools
Vite
Web Standards
PWA, RSS, Twitter Cards
Performance
Priority Hints, Lazy Loading
Traffic & Audience
paisabazaar.com receives approximately 9.3M monthly visitors and ranks #5,741 globally. The website has a bounce rate of 29% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:31 on the site.
The majority of paisabazaar.com's traffic comes from undefined, undefined, .
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