You've likely eaten a Panike croissant without knowing it. This Portuguese powerhouse generates €79M annually from frozen pastry, yet their digital footprint suggests a company still figuring out online discovery. The disconnect between their massive revenue and modest 15K monthly website visits reveals a traditional B2B giant operating in a digital world.

"Panike isn't selling to consumers online—they're selling the ingredients of Portugal's breakfast economy to bakeries and cafes."

Their tech stack tells the story of a company caught between eras. WordPress with Bootstrap and jQuery suggests a website built years ago, yet the inclusion of PWA (Progressive Web App) technology shows forward-thinking intent. They're using reCAPTCHA for security and Google Maps for location—practical, not flashy. This isn't a company chasing viral growth; it's a manufacturing giant building digital infrastructure slowly, methodically.

• €79M revenue from frozen pastry, not digital products
• 266 employees serving Portugal's commercial bakery sector
• 100% domestic traffic—zero international digital footprint
• 53% organic traffic suggests brand recognition, not discovery
• Tech stack reveals B2B pragmatism over B2C flashiness